Lusha alternative: Re:Shark vs Lusha
Lusha gives you contact details, and what happens next is up to you. Re:Shark finds the right companies and people, writes a mail worth answering and sends it from its own EU servers, in one plan.
Why teams choose Re:Shark
Lusha finds the address; Re:Shark also does the rest of the job. Kai researches each company and writes the personalised parts, and the mail goes out from dedicated domains and mailboxes on our own EU servers, with warm-up included. Your data is stored and processed in the EU by a Dutch company.
When Lusha is enough
If you mainly need phone numbers and quick contact lookups in your browser.
Lusha alternative: Re:Shark vs Lusha
| Compared on | Re:Shark | Lusha |
|---|---|---|
| Who finds your leads | Kai builds the audience from your brief, using Reef and enrichment from multiple sources. | You look up contacts in the platform, the Chrome extension or through an AI assistant. 1 credit per email, 5 per phone number. |
| Who writes the personalisation | Kai researches each company and writes the personalised parts, with the source shown. You preview every recipient before launch. | An AI Email Assistant that writes sequences. |
| Dutch company data | Reef, built around Dutch companies: what a company does, where it operates and how its team is structured. | A global database of 290M+ contacts. |
| Domains and mailboxes | Included in every plan, from 1 domain with up to 10 mailboxes to 4 domains with up to 20 each. DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically. | You bring the mailbox: Lusha Engage sends from the Gmail or Outlook account you connect. |
| What's in the price | Kai, credits, domains, mailboxes and sending infrastructure, with 1 user on Plug & Play, 3 on Growth and 5+ on Enterprise. Unlimited access to the company and people database. | A monthly credit allowance for revealing contacts. Engage at no extra charge. |
| Pricing (as of September 2026) | Plug & Play €395 a month (1 user, 2,000 credits), Growth €695 (3 users, 7,500), Enterprise €995 (5+ users, 30,000), excl. VAT. Billed quarterly €345, €645, €945; annually €295, €595, €895. | Free with 40 credits; Starter $49.90, Professional $69.90, Premium $399.90 a month (400, 600, 3,400 credits), less billed annually. Scale on request. |
| Company and data location | Dutch company (The Ocean B.V.). Data stored and processed in the EU, sending on our own EU mail servers. | US company (Lusha Systems Inc., Delaware, office in Boston). Data stored on AWS in the United States. |
| Phone numbers | Not yet; phone numbers are on the way. | Yes, 5 credits per revealed phone number. |
We read Lusha’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for a Lusha alternative
Lusha is built for finding contact details. You look up emails and phone numbers in its platform, in the Chrome extension or through Claude and ChatGPT, and each reveal costs credits: 1 for an email, 5 for a phone number.
An address is where outreach starts, not where it ends. With Lusha you still decide which companies to target, work out what to say to each one, and send. Lusha Engage can send sequences, but from the Gmail or Outlook account you connect, with a limit of 1,000 emails per user per day and 10 active sequences per user. The mailbox is yours to bring.
Teams that come to us want the whole route covered: the right companies, a mail worth answering, and an inbox that lands.
What Re:Shark does differently
Re:Shark starts from the campaign, not the lookup.
Say you sell to Dutch engineering firms. You tell Kai, your AI colleague, who you want to reach. Kai searches Reef for companies that fit, finds and verifies the right people, and reads each company’s own website. He writes the personalised parts of your message and shows the source behind each one. You preview every recipient and approve the launch. The mail goes out from warmed-up domains on our own EU servers, and when a prospect replies, Kai reads it and drafts a response.
You decide per campaign how much Kai does: Manual, where you build every step; Copilot, where Kai prepares and you decide, and nothing is sent without your approval; or Autopilot, where Kai works within your rules and you still approve the launch. And like Lusha, Re:Shark has an MCP server, so you can work from Claude, ChatGPT or Cursor.
From address to sent mail
The part Lusha leaves to you is where Re:Shark does the most.
Every Re:Shark plan includes sending domains and mailboxes: 1 domain with up to 10 mailboxes on Plug & Play, 2 domains with up to 20 each on Growth, 4 domains with up to 20 each on Enterprise. Re:Shark sets up DNS, DMARC, DKIM and SPF, and runs warm-up and rotation on our own EU mail servers. Your campaigns go out from dedicated domains, so your everyday mailbox is not the one doing the prospecting.
Between the address and the send sits the research. Reef shows what a company does, where it operates and how its team is structured, and enrichment fills in details from multiple sources, each answer with its source. Kai uses that to write about the company in front of him. More on how outreach works and on deliverability (in Dutch).
What you actually pay
Lusha’s pricing page (September 2026, in US dollars) lists Free with 40 credits a month, Starter at $49.90 a month for 400 credits, Professional at $69.90 for 600 and Premium at $399.90 for 3,400, with lower monthly equivalents when billed annually. Scale is priced on request.
Those credits buy reveals. Premium’s 3,400 credits are up to 3,400 emails, or 680 phone numbers at 5 credits each. Choosing the companies, working out what to say to each one and the mailbox you send from are not in that price; Engage sends from your own Gmail or Outlook.
Re:Shark’s plans, excl. VAT:
- Plug & Play: €395 a month (€345 billed quarterly, €295 billed annually), 1 user, 2,000 credits, 1 domain with up to 10 mailboxes.
- Growth: €695 a month (€645 quarterly, €595 annually), 3 users, 7,500 credits, 2 domains with up to 20 mailboxes each.
- Enterprise: €995 a month (€945 quarterly, €895 annually), 5 or more users, 30,000 credits, 4 domains with up to 20 mailboxes each.
About 13 credits cover a prospect from start to finish: finding and verifying the address, checking fit and writing a personalised sequence. A search that finds no address is refunded. Kai, unlimited access to the company and people database, the domains, the mailboxes, warm-up and sending are in the price, and top-up packs are available.
Built for the Dutch market
Lusha Systems Inc. is a Delaware company with its office in Boston, and its privacy policy says data is stored on AWS in the United States. Re:Shark is a Dutch company, The Ocean B.V. Your data is stored and processed in the EU, and your mail is sent from our own EU mail servers, under the AVG. For prospect data in your campaigns you are the controller and Re:Shark is your processor. More in our article on GDPR and B2B data (in Dutch).
Switching from Lusha
You can keep your CRM as it is and move the campaign work. Start a 7-day trial, no card needed, with 750 credits and one user. Kai reads your website to build your business profile, and you set up a first audience the same day. New domains need two to three weeks of warm-up before they send at volume, and Re:Shark runs that for you. You can also connect a Gmail or Outlook mailbox, limited to 10 prospect emails per user per day.
Would you rather not run the campaigns yourself? Our team runs them for you at €70 an hour excl. VAT. Compare the plans or book a demo to talk it through. See also how we compare with Cognism and Apollo.
Frequently asked questions
Is Re:Shark a good alternative to Lusha?
Yes, if you want meetings from email and not only a list of addresses. Kai finds the companies and people, researches each company and writes the personalised parts, and the mail goes out from domains and mailboxes on our own EU servers, with warm-up handled for you. Your data stays in the EU.
What does Lusha really cost compared to Re:Shark?
As of September 2026, Lusha Premium is $399.90 a month for 3,400 credits, enough for up to 3,400 email reveals. The sending runs from your own Gmail or Outlook, and the writing is yours or the AI Email Assistant's. Re:Shark Plug & Play is €395 a month excl. VAT for 1 user (€345 billed quarterly, €295 annually). It covers finding and verifying addresses, checking fit, writing the sequence, a domain, up to 10 mailboxes, warm-up and sending, with unlimited access to the company and people database. For three users, Growth is €695 a month (€645, €595).
Can I switch from Lusha?
Yes. Keep your CRM as it is and move the campaign work. Try Re:Shark free for 7 days without a card, with 750 credits and one user; when you choose a plan, your domains and mailboxes are set up inside Re:Shark, and you can also connect a Gmail or Outlook mailbox. If you would rather not run the campaigns yourself, our team runs them for you at €70 an hour excl. VAT.
Does Re:Shark have phone numbers like Lusha?
Not yet; phone numbers and LinkedIn steps are on the way. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending.