Clay alternative: Re:Shark vs Clay
Clay is a toolkit you build your outbound in: tables, actions, credits, data providers and a separate sending setup. Re:Shark works out of the box. Kai does the building, and data, domains, mailboxes and sending are in one plan price.
Why teams choose Re:Shark
With Re:Shark you don't build outbound, you run it. Kai finds the right Dutch companies, researches them and writes the personalised sequence, and the mail goes out from domains and mailboxes that are already set up on our EU servers. One plan price with users, credits, domains and mailboxes included, and you can start today without designing a single table.
When Clay is enough
If you have a GTM engineer who wants to build custom data workflows across many providers, especially for the US market.
Clay alternative: Re:Shark vs Clay
| Compared on | Re:Shark | Clay |
|---|---|---|
| Who builds the workflow | Kai. You describe who you want to reach; Kai finds the companies, checks fit, finds the contact and writes the sequence. | You do: tables, columns, waterfalls and prompts, with Clay's agents and templates as a starting point. |
| Who writes the personalisation | Kai, from research on each company, with the source shown for every answer. | AI prompts you set up in your table columns; Claygent researches companies on the web. |
| Dutch company data | Reef, built around Dutch companies: what a company does, where it operates and how its team is structured. Plus enrichment from multiple sources. | 200+ data and AI vendors under one contract; you choose and combine the providers in waterfalls. |
| Domains and mailboxes | Included in every plan. DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically on our own EU mail servers. | Bought inside Clay on the Growth plan, or you connect a separate sequencing tool. |
| What's in the price | Kai, data credits, domains, mailboxes and the sending infrastructure. | Actions for platform work and data credits for marketplace data (from $0.05 each). Domains and inboxes come on top. |
| Pricing (as of September 2026) | €395, €695 or €995 a month excl. VAT (€345, €645, €945 billed quarterly; €295, €595, €895 annually), with 1, 3 or 5+ users and 2,000, 7,500 or 30,000 credits. | Free $0; Launch from $185 and Growth from $495 a month ($167 and $446 billed annually); Enterprise on request. Unlimited seats. |
| Help running campaigns | Our team can run your campaigns for you at €70 an hour excl. VAT. | You build and maintain the workflows yourself, or with Clay's agents and templates. |
| Company and data location | Dutch company (The Ocean B.V.). Data stored and processed in the EU, under the GDPR. | US company (Clay Labs Inc., New York). Services hosted in the US; EU transfers under adequacy decisions, contractual protections or Binding Corporate Rules. |
| Phone numbers | Not yet; phone numbers are on the way. | Phone enrichment on paid plans. |
We read Clay’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for a Clay alternative
Clay is a powerful toolkit. It combines a data marketplace with more than 200 data and AI vendors, AI research agents, workflow orchestration, an email sequencer and ad audiences. It is built for people who like to build: “GTM engineers”, in Clay’s own words.
That is also what you sign up for. In Clay you work in tables. Every column is an enrichment, an AI prompt or a function. You choose which providers to query and in which order, you write the prompts that do the personalisation, and you keep an eye on two meters: actions for the work the platform does and data credits for the data you pull. Sending is its own piece: Clay’s sequencer or a separate sequencing tool, with domains and inboxes bought inside Clay on the Growth plan.
For a team with a GTM engineer that is freedom. For a team that simply wants the right companies in its inbox, it is a project before the first mail goes out, and workflows that someone has to maintain afterwards.
What Re:Shark does differently
Re:Shark works out of the box. Kai, our AI colleague, does the building for you.
Say you sell to installation companies in Brabant with 20 to 100 employees. You tell Kai that. He looks them up in Reef, checks which ones fit, finds the right contact and verifies the address, researches each company and writes a personalised sequence. You review it, approve the launch, and it goes out from domains and mailboxes that are already set up. When replies come in, Kai reads them and drafts a response.
You decide per campaign how much he does alone. Manual: you build every step. Copilot: Kai prepares the next step and you decide. Autopilot: Kai works within your rules. In Manual and Copilot nothing is sent without your approval, and Kai only sends a reply himself if you authorise him.
No tables, no waterfalls, no prompts to maintain. About 13 credits per prospect covers finding and verifying the address, checking fit and writing the sequence, and a search that finds no address is refunded.
Data you don’t have to assemble
Clay gives you access to many providers and leaves the combining to you. Re:Shark starts from Reef, our own database built around Dutch companies. Reef shows what a company does, where it operates and how its team is structured, which is exactly what you need to decide whether it fits and what to say.
Enrichment fills in missing details from multiple sources, and every research answer shows the source it is based on, such as the excerpt from the company’s own website. You see why Kai wrote what he wrote.
What you actually pay
Clay prices by usage. As of September 2026 its pricing page lists Free at $0, Launch from $185 a month and Growth from $495 a month ($167 and $446 billed annually), and Enterprise on request, all with unlimited seats. Actions measure platform work; data credits start at $0.05 each.
To buy domains and inboxes for the Clay sequencer you need Growth, so sending from Clay starts at $495 a month ($446 billed annually), before the domains and inboxes themselves and before any data credits beyond your plan. And someone still has to build the workflow.
Re:Shark prices per plan, with everything in it. Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) with 1 user, 2,000 credits and a domain with up to 10 mailboxes. Growth is €695 (€645, €595) with 3 users, 7,500 credits and 2 domains with up to 20 mailboxes each. Enterprise is €995 (€945, €895) with 5 or more users, 30,000 credits and 4 domains with up to 20 mailboxes each. Users, Kai and the sending infrastructure are included in that price, and top-up packs are available.
Built for the Dutch market
Re:Shark is a Dutch company, The Ocean B.V. Data is stored and processed in the EU under the GDPR, and your mail goes out from our own EU mail servers. Clay Labs Inc. is based in New York, and its privacy policy says its services are hosted in the United States. Reef is built around Dutch companies, so the data Kai works from matches the market you sell to. More in our article on GDPR and B2B data (in Dutch).
Re:Shark also has an MCP server, so you can work with Kai from Claude, ChatGPT and Cursor.
Switching from Clay
You can try Re:Shark for 7 days without a card. Register or link your domains and mailboxes inside Re:Shark, or connect a Gmail or Outlook mailbox. Allow two to three weeks of warm-up for a new domain; we handle it for you. If you’d rather not run the campaigns yourself, our team can run them at €70 an hour excl. VAT.
Compare the plans or book a demo. Also looking at AI SDRs? See Re:Shark vs 11x and Re:Shark vs Artisan.
Frequently asked questions
Is Re:Shark a good alternative to Clay?
Yes, if what you want is outbound email that runs, not a system you have to build first. Kai finds the companies, researches them and writes the sequence, and domains and mailboxes are set up for you on our EU mail servers. You pick per campaign how much Kai does on his own.
What does Clay really cost compared to Re:Shark?
Buying domains and inboxes inside Clay requires the Growth plan: from $495 a month, or $446 billed annually. The domains and inboxes themselves come on top, and data beyond your plan is paid in data credits from $0.05 each. Re:Shark Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) and already includes Kai, 1 user, 2,000 credits, a domain with up to 10 mailboxes and the sending infrastructure.
Can I switch from Clay?
Yes. Try Re:Shark for 7 days without a card. Domains and mailboxes are registered or linked inside Re:Shark, and you can also connect a Gmail or Outlook mailbox. If you'd rather not run campaigns yourself, our team does it for €70 an hour excl. VAT.
Does Re:Shark have phone numbers like Clay?
Not yet; phone numbers and LinkedIn steps are on the way. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending.