Leadinfo alternative: Re:Shark vs Leadinfo
Leadinfo tells you which companies are on your website, and then the follow-up is yours. Re:Shark takes every company that fits you, visitor or not, to a researched, written and sent email, with Kai, data, domains and mailboxes in one plan.
Why teams choose Re:Shark
A list of names is where the work starts. Re:Shark does the rest: Kai finds the companies that fit you across the market, researches each one, writes the email and sends it from domains and mailboxes we set up for you. Users, credits, domains, mailboxes and sending are all in the plan price, with nothing to add on.
When Leadinfo is enough
If what you mainly want is to see which companies visit your website.
Leadinfo alternative: Re:Shark vs Leadinfo
| Compared on | Re:Shark | Leadinfo |
|---|---|---|
| Who finds your leads | Kai searches your whole target market in Reef for companies that fit your customer profile | Companies that already visit your website, plus a database of 300M+ decision makers |
| Research per company | Kai reads what each company does and answers your questions, with the source shown for every answer | Company profile with datapoints and automated lead scoring |
| Who writes the email | Kai writes the personal parts per recipient; you preview every mail before launch | Autopilot add-on: you start from a template or build the campaign yourself |
| Domains and mailboxes | Included in every plan; DNS, DMARC, DKIM, SPF, warm-up and rotation automatic | Not described on the pages we read |
| What's in the price | Kai, data credits, domains, mailboxes, sending and the users: 1 on Plug & Play, 3 on Growth, 5+ on Enterprise | Visitor identification, priced by companies identified per month; Autopilot, Leadbot and Liquid Content are add-ons |
| Pricing (as of September 2026) | €395, €695 or €995 a month excl. VAT for 1, 3 or 5+ users (€345, €645, €945 billed quarterly; €295, €595, €895 billed annually) | Starter from €69, Scale from €159, Pro from €359 a month billed annually (€99, €209, €469 monthly); Autopilot from €39 per user per month. VAT not stated. |
| Company and data location | Dutch company (The Ocean B.V.); data stored and processed in the EU; own EU mail servers | Dutch company (Rotterdam); hosting in Ireland (AWS); may share data outside the EEA with safeguards |
| Trial | 7 days free, no card, with 750 credits | 14 days free, no card |
| Channels | Email; phone numbers and LinkedIn steps are on the way | Email and LinkedIn through the Autopilot add-on |
We read Leadinfo’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for a Leadinfo alternative
Leadinfo answers one question: which companies were on your website? You add a tracking code, and it shows the company, the pages it viewed and the decision makers there. That is a useful list. But a list tells you who to look at, and then it stops.
Everything after the list is still yours. You find out what the company actually does and whether it fits. You decide who to write to and what to say. For follow-up by email or LinkedIn, Leadinfo offers Autopilot, an add-on priced per user, where you start from a template or build the campaign yourself. And the list only holds companies that already found you. The companies in your market that have never visited your site are not on it.
What Re:Shark does differently
Re:Shark starts from the market and goes all the way to a sent email. Kai, your AI colleague, searches Reef, our company database built around Dutch companies, for companies that fit your customer profile. He researches each one, finds the right person and writes the personal parts of your email. Enrichment fills in details from multiple sources, and every research answer shows where it came from, so you can check it.
An example. You sell HR software to companies with 50 to 200 people. Kai finds companies of that size in your region with their own HR team, reads on each website how they present themselves as an employer, and opens every email with that. You see the preview per recipient and approve the launch. When a reply comes in, Kai reads it and drafts a response.
You choose how much Kai does per campaign: Manual, Copilot or Autopilot. In Manual and Copilot nothing is sent without your approval. In Autopilot he works within your rules.
From a name to a sent email
The real difference is where the work ends. With Leadinfo the result is a company name, a score and contact details. With Re:Shark the result is an email in someone’s inbox, written for that company.
That last step needs more than a message. It needs sending domains, mailboxes and a sender reputation. In Re:Shark these are part of every plan: 1 domain with up to 10 mailboxes on Plug & Play, 2 domains with up to 20 each on Growth, 4 domains with up to 20 each on Enterprise. Re:Shark sets up DNS, DMARC, DKIM and SPF, warms the mailboxes up and rotates sending, on our own mail servers in the EU. Allow two to three weeks of warm-up for a new domain. More in deliverability (in Dutch).
What you actually pay
Leadinfo prices by the number of companies it identifies on your site each month. As of September 2026, Starter starts at €69 a month billed annually (€99 monthly), with 3 users. Email follow-up runs through Autopilot at €39 per user per month on Starter. For three users that is €69 + 3 × €39 = from €186 a month billed annually, or €99 + €117 = €216 monthly. Leadinfo’s page does not say whether VAT is included. That buys follow-up on companies that visited, starting from templates.
Re:Shark prices per plan, with the users included, excl. VAT: Plug & Play €395 a month (€345 billed quarterly, €295 annually) for 1 user with 2,000 credits, Growth €695 (€645, €595) for 3 users with 7,500 credits, Enterprise €995 (€945, €895) for 5 or more users with 30,000 credits. About 13 credits cover one prospect: finding and verifying the address, checking fit and writing a personal sequence. Kai, domains, mailboxes and sending are included, and a search that finds no address is refunded.
For three users, Growth at €595 a month billed annually costs more than Leadinfo Starter with Autopilot, and it buys a different result. Not follow-up from templates on the companies that already visited, but 7,500 credits a month to use across your whole market, with the research, the email and the sending from your own domains and mailboxes for each prospect. See pricing.
Built for the Dutch market
Leadinfo and Re:Shark are both Dutch. The difference is in the data and the sending. Reef is built around Dutch companies: what a company does, where it operates and how its team is structured by function, which is what a first line is made of. Leadinfo hosts in Ireland on AWS and says it may share personal data outside the EEA with safeguards. Re:Shark stores and processes data in the EU and sends from its own EU mail servers. Give every email a recognisable sender and an opt-out. More in GDPR and B2B data (in Dutch).
Switching from Leadinfo
Start a 7-day trial with 750 credits, no card needed. Kai reads your website, builds your business profile and puts together a first audience from Reef. Would you rather not run the campaigns yourself? Our team does it for you at €70 an hour excl. VAT. Compare the plans or book a demo. Also see Re:Shark vs Dealfront (Leadfeeder) and Re:Shark vs Company.info.
Frequently asked questions
Is Re:Shark a good alternative to Leadinfo?
Yes, if what you want is more conversations with companies that fit you. Leadinfo shows who is already on your site. Re:Shark works across your whole target market and takes each company all the way: Kai researches it, writes the email, and Re:Shark sends it from domains and mailboxes included in your plan.
What does Leadinfo really cost compared with Re:Shark?
As of September 2026, Leadinfo Starter starts at €69 a month billed annually (€99 monthly), and follow-up by email runs through Autopilot at €39 per user per month on Starter. For three users that comes to from €186 a month billed annually, or €216 monthly, VAT not stated. That buys follow-up from templates on companies that already visited. Re:Shark Growth, for three users, is €595 a month billed annually, €645 quarterly or €695 monthly excl. VAT, and it covers your whole market: Kai researches and writes, with 7,500 credits, 2 domains with up to 20 mailboxes each and the sending included.
Can I switch from Leadinfo?
Yes. Start a 7-day trial without a card, with 750 credits and one user, and Kai reads your website to build your business profile. The trial has no sending domain; once you choose a plan, Re:Shark sets up your domains and mailboxes. Allow two to three weeks of warm-up, and connect Gmail or Outlook in the meantime for up to 10 prospect emails per user per day. Our team can also run your campaigns at €70 an hour excl. VAT.
Does Re:Shark show who visits my website?
No, Re:Shark does not identify website visitors. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending, for every company in your target market, not only the ones that have already found your site.