Artisan alternative: Re:Shark vs Artisan
Artisan's AI BDR runs autonomously by default and its prices are on request. Re:Shark lets you choose per campaign how much Kai does, publishes its prices, and includes Dutch company data, domains, mailboxes and EU sending in one plan price.
Why teams choose Re:Shark
Re:Shark gives you an AI colleague you stay in charge of. You choose per campaign whether Kai prepares and you approve, or works on his own within your rules. The prices are on the page, you can start a 7-day trial today, and your data and sending stay in the EU with a Dutch company that can also run the campaigns for you.
When Artisan is enough
If you sell mainly into the US and want an AI BDR that also covers social and a dialer for your reps.
Artisan alternative: Re:Shark vs Artisan
| Compared on | Re:Shark | Artisan |
|---|---|---|
| Who decides what gets sent | You, per campaign: Manual, Copilot or Autopilot. In Manual and Copilot nothing is sent without your approval, and you approve every launch. | Ava is autonomous by default. Approval mode, escalation rules and exclusion lists can be set per campaign. |
| Who finds your leads | Kai, from Reef, built around Dutch companies: what a company does, where it operates and how its team is structured. | Ava, from 250M+ B2B contacts enriched from 22+ data sources, with intent signals. |
| Who writes the personalisation | Kai, from research on each company, with the source shown for every answer. You see why he wrote what he wrote. | Ava writes personalised messages and tests dozens of variations per campaign. |
| Pricing (as of September 2026) | Public: €395, €695 or €995 a month excl. VAT (€345, €645, €945 billed quarterly; €295, €595, €895 annually), with 1, 3 or 5+ users and 2,000, 7,500 or 30,000 credits. | On request. Plans are sized to lead volume (Team about 2,500, Scale about 6,000 leads contacted a month), mailboxes and dialer seats. |
| Trial | 7 days free with 750 credits, no card, no sales call needed. | No trial terms on the pricing page; plans go through sales. |
| Domains and mailboxes | Included in every plan. DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically on our own EU mail servers. | Ava sends from your own sending domains; the infrastructure is sized to your plan. |
| Help running campaigns | Run it yourself, or have our team run your campaigns at €70 an hour excl. VAT. | Onboarding and customer success support included in the plans. |
| Company and data location | Dutch company (The Ocean B.V.). Data stored and processed in the EU, under the GDPR. | US company (Artisan AI, Inc., San Francisco and New York). Servers in the US; EU transfers under Standard Contractual Clauses. |
| Channels | Email, with Kai reading replies and drafting responses. LinkedIn steps and phone numbers are on the way. | Email and social, plus call steps in a built-in dialer for your reps (dialer is an add-on per seat). |
We read Artisan’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for an Artisan alternative
Artisan is a US company whose AI BDR, Ava, “finds leads, enriches them, sends personalized messages, and books meetings on behalf of your reps”. Artisan describes her as “autonomous by default, adjustable by design”. You can switch on approvals, lock tone and calls to action, set banned phrases and escalation rules, but the starting point is an AI that acts on its own.
Two other things stand out when you evaluate it. Artisan doesn’t publish prices: its Team, Scale and Enterprise plans each say “Talk to sales”, and are sized to lead volume, mailboxes and dialer seats. And its pricing page lists no trial terms, so you get to see the product through a sales process. Its servers are in the United States.
For a Dutch team that wants to know what it pays, try the product itself and keep a hand on what goes out under its name, that is a lot to accept up front.
What Re:Shark does differently
Re:Shark is built around Kai, an AI colleague who does the research and the writing, with you deciding how far he goes.
Say you sell to logistics companies around Rotterdam. You tell Kai. He finds them in Reef, checks which ones fit, finds the right contact and verifies the address, researches each company and writes a personalised sequence. You review it and approve the launch. The mail goes out from domains and mailboxes that are already set up on our own EU mail servers. When replies come in, Kai reads them and drafts a response.
Enrichment fills in missing details from multiple sources, and every research answer shows its source, such as the excerpt from the company’s website. You can check any line before it is sent.
Control, per campaign
This is where the two differ most. Ava starts autonomous and you add the brakes. Kai lets you choose the mode for each campaign:
- Manual: you build every step.
- Copilot: Kai prepares the next step and you decide.
- Autopilot: Kai works within your rules.
In Manual and Copilot nothing is sent without your approval, and in every mode you approve the launch. Kai sends a reply himself only if you authorise him. So you can run a cautious campaign to a list of key accounts next to an Autopilot campaign for a broader market, in the same account. Our article on AI SDRs (in Dutch) explains why we recommend starting with more control and handing over step by step.
What you actually pay
Artisan’s prices are on request, so there is no total to calculate from its site. As of September 2026 its pricing page shows Team for about 2,500 leads contacted a month, Scale for about 6,000, and Enterprise custom, with onboarding and customer success support included. The AI dialer is an add-on per seat.
Re:Shark’s prices are public, and users come with the plan instead of being bought per seat. Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) with 1 user, 2,000 credits and a domain with up to 10 mailboxes. Growth is €695 (€645, €595) with 3 users, 7,500 credits and 2 domains with up to 20 mailboxes each. Enterprise is €995 (€945, €895) with 5 or more users, 30,000 credits and 4 domains with up to 20 mailboxes each. About 13 credits per prospect covers finding and verifying the address, checking fit and writing the sequence; that is indicative, and a search that finds no address is refunded. Top-up packs are available.
Want it run for you? Our team does that at €70 an hour excl. VAT. Ten hours a month on Plug & Play, billed monthly, comes to €395 + €700 = €1,095 a month excl. VAT, and you know that number before you start.
Built for the Dutch market
Re:Shark is a Dutch company, The Ocean B.V. Data is stored and processed in the EU under the GDPR, and your mail goes out from our own EU mail servers. Artisan’s privacy policy says its servers are in the United States, with transfers from the EU under Standard Contractual Clauses. Reef is built around Dutch companies, so Kai works from data about the market you actually sell to. Whoever writes it, every mail should come from a recognisable sender and include an opt-out. More in our article on GDPR and B2B data (in Dutch).
Re:Shark also has an MCP server for Claude, ChatGPT and Cursor.
Switching from Artisan
You can try Re:Shark for 7 days without a card, no sales call needed. Register or link your domains and mailboxes inside Re:Shark, or connect a Gmail or Outlook mailbox. Allow two to three weeks of warm-up for a new domain; we handle it. If you’d rather not run the campaigns yourself, our team can run them at €70 an hour excl. VAT.
Compare the plans or book a demo. Also comparing? See Re:Shark vs 11x and Re:Shark vs Clay.
Frequently asked questions
Is Re:Shark a good alternative to Artisan?
Yes, especially if you sell to Dutch companies and want to stay in control of what goes out. Kai finds the companies in Reef, researches them and writes the sequence, and you choose per campaign whether you approve each step or let him work within your rules. Prices are public and data and sending stay in the EU.
What does Artisan really cost compared to Re:Shark?
Artisan doesn't publish prices; its plans are sized to lead volume, mailboxes and dialer seats and go through sales. Re:Shark's prices are on the page: Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) including Kai, 1 user, 2,000 credits, a domain with up to 10 mailboxes and the sending infrastructure. Want our team to run it? That is €70 an hour excl. VAT on top, so you know the total before you start.
Can I switch from Artisan?
Yes. Try Re:Shark for 7 days without a card. Domains and mailboxes are registered or linked inside Re:Shark, and you can also connect a Gmail or Outlook mailbox. If you'd rather not run campaigns yourself, our team does it for €70 an hour excl. VAT.
Does Re:Shark do social and calling like Artisan?
Not yet; phone numbers and LinkedIn steps are on the way. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending.