Cognism alternative: Re:Shark vs Cognism

Why teams look for a Cognism alternative

Cognism is a sales intelligence platform. You use it to find B2B contacts, enrich your CRM and pull data into other tools. What it does not do is send. Its integrations page lists where the contacts go next: Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach and Zapier.

So a team that wants to email those contacts needs more than Cognism. A sequencing tool to send from, domains and mailboxes, warm-up, and someone to research each company and write a mail worth answering. On top of that, Cognism does not publish prices: you request a quote, and both plans come with 5 seats.

Teams that come to us want one place where the data, the writing and the sending come together, at a price they can see before they talk to anyone.

What Re:Shark does differently

Re:Shark covers the whole route, from “who should we talk to?” to a mail in the right inbox.

Say you sell to Dutch accountancy firms. You tell Kai, your AI colleague, who you want to reach. Kai searches Reef for companies that fit, finds and verifies the right people, and reads each company’s own website. He writes the personalised parts of your message and shows the source behind each one. You preview every recipient and approve the launch. The mail goes out from warmed-up domains on our own EU servers, and when a prospect replies, Kai reads it and drafts a response.

You decide per campaign how much Kai does: Manual, where you build every step; Copilot, where Kai prepares and you decide, and nothing is sent without your approval; or Autopilot, where Kai works within your rules and you still approve the launch. Like Cognism, Re:Shark has an MCP server, so you can work from Claude, ChatGPT or Cursor.

Data plus the outreach

Cognism’s focus is the data: contacts with filters on firmographics, technographics and signals such as intent, hiring, new job starts and funding, with decision-maker data refreshed every 30 days.

Re:Shark puts data to work in the same place it is found. Reef is our own company database, built around Dutch companies: what a business does, where it operates and how its team is structured. Enrichment completes company and contact details from multiple sources, and every research answer links to the passage on the company’s own website it is based on. Kai writes from that, so each mail is about the company it goes to.

Then Re:Shark sends it. Every plan includes domains and mailboxes, from 1 domain with up to 10 mailboxes on Plug & Play to 4 domains with up to 20 each on Enterprise. DNS, DMARC, DKIM and SPF are set up for you, and warm-up and rotation run on our own EU mail servers. No separate sequencing tool, no separate mailbox setup. More on how outreach works and on deliverability (in Dutch).

What you actually pay

Cognism’s pricing page (September 2026) shows no prices. It offers a Standard and a Pro plan, each with 5 seats, and a CRM Enrichment product, all on request. If you want to email the contacts you find, the cost of a sequencing tool, domains and mailboxes comes on top.

Re:Shark publishes its plans, excl. VAT:

• Plug & Play: €395 a month (€345 billed quarterly, €295 billed annually), 1 user, 2,000 credits, 1 domain with up to 10 mailboxes.
• Growth: €695 a month (€645 quarterly, €595 annually), 3 users, 7,500 credits, 2 domains with up to 20 mailboxes each.
• Enterprise: €995 a month (€945 quarterly, €895 annually), 5 or more users, 30,000 credits, 4 domains with up to 20 mailboxes each.

About 13 credits cover a prospect from start to finish: finding and verifying the address, checking fit and writing a personalised sequence. A search that finds no address is refunded. Kai, unlimited access to the company and people database, the domains, the mailboxes, warm-up and sending are in the price, and top-up packs are available.

Cognism’s plans come with 5 seats, so the plan to set beside them is Enterprise: €995 a month for 5 or more users, €945 billed quarterly or €895 billed annually. That already includes Kai’s research and writing, the domains and mailboxes, warm-up and sending. With Cognism the quote covers the data, and the sequencing tool, domains and mailboxes come on top.

Built for the Dutch market

Cognism Limited is registered in England and Wales and stores personal data in the EU, on AWS in Ireland. Re:Shark is a Dutch company, The Ocean B.V., built for selling to Dutch businesses. Reef is built around Dutch companies, your data is stored and processed in the EU, and your mail is sent from our own EU mail servers, under the AVG. For prospect data in your campaigns you are the controller and Re:Shark is your processor. More in our article on GDPR and B2B data (in Dutch).

Switching from Cognism

Start a 7-day trial, no card needed, with 750 credits and one user. Kai reads your website to build your business profile, and you set up a first campaign the same day. New domains need two to three weeks of warm-up before they send at volume, and Re:Shark runs that for you. You can also connect a Gmail or Outlook mailbox, limited to 10 prospect emails per user per day.

Would you rather not run the campaigns yourself? Our team runs them for you at €70 an hour excl. VAT. Compare the plans or book a demo to talk it through. See also how we compare with Apollo and Lusha.