ZoomInfo alternative: Re:Shark vs ZoomInfo
ZoomInfo gives a large team a large database, at a price you ask for. Re:Shark finds the right Dutch companies, writes the emails and sends them from included domains and mailboxes, at a price you can read on our site.
Why teams choose Re:Shark
Re:Shark does the job a Dutch B2B team actually needs done: find the companies that fit, research them, write a mail worth answering and land it in the inbox. Kai does the research and writing, domains and mailboxes are included, and you see the price before you talk to anyone. A Dutch company, with your data in the EU.
When ZoomInfo is enough
If you sell internationally or into North America, prospect mainly by phone, and have a larger team with RevOps to run a full platform.
ZoomInfo alternative: Re:Shark vs ZoomInfo
| Compared on | Re:Shark | ZoomInfo |
|---|---|---|
| Who finds your leads | Kai searches Reef for companies that fit, finds the right contact and verifies the address. | You search a database of 500M+ contacts and 100M+ companies, with intent signals and hundreds of filters. |
| Who writes the personalisation | Kai, from research on each company, with the source shown for every answer. He also reads replies and drafts the response. | Copilot drafts emails and talking points from intent data and company news. |
| Dutch company data | Reef, built around Dutch companies: what a company does, where it operates, how its team is structured. Enrichment from multiple sources. | A global database; outside North America it lists 34M+ companies and 200M+ professionals. |
| Domains and mailboxes | Included in every plan. DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically on our own EU mail servers. | Not described on the ZoomInfo pages we checked. |
| Pricing (as of September 2026) | Published: Plug & Play €395 a month excl. VAT (€345 billed quarterly) with 1 user, Growth €695 (€645) with 3 users, Enterprise €995 (€945) with 5+ users. Credits, domains and mailboxes included. | ZoomInfo Lite is free; paid plans on request, based on consumption credits. |
| Getting started | 7 days free, no card, with 750 credits and one user. Our team can also run your campaigns at €70 an hour excl. VAT. | Free Lite plan; new paying customers go through a structured 90-day onboarding programme. |
| Who it is built for | B2B teams selling to Dutch companies, from one person on Plug & Play to 3 users on Growth and 5+ on Enterprise. | Its About page names teams at companies with 100 or more employees as its main users. |
| Company and data location | Dutch company (The Ocean B.V.); data stored and processed in the EU. | US company (Vancouver, Washington); data may be processed in the US and other countries, under Standard Contractual Clauses and the EU-US Data Privacy Framework. |
| Phone numbers | Not yet; phone numbers are on the way. | Yes: 135M+ verified phone numbers and 120M+ direct dials, with a dialer. |
We read ZoomInfo’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for a ZoomInfo alternative
ZoomInfo is a large, listed US company (Nasdaq: GTM) that sells a go-to-market platform: a big B2B database with buyer intent, website visitor tracking, sales automation, conversation intelligence, AI agents and API access. Its own About page names teams at companies with 100 or more employees as its main users.
For a Dutch B2B team of a few people, that raises three practical questions. What will it cost? ZoomInfo does not publish prices for its paid plans, so you ask for a quote. How long until it runs? New customers go through a structured 90-day onboarding programme. And who does the work? A database, however large, is where the job starts: you still pick the companies that fit, research them, write mails worth answering, and make sure those mails reach the inbox.
What Re:Shark does differently
Re:Shark does the whole job in one plan. You describe who you sell to. Kai, our AI colleague, searches Reef for Dutch companies that fit, finds the right contact and verifies the address. He researches each company and writes the personalised parts of each mail. Enrichment draws on multiple sources and shows the source for every answer, so you can check what Kai based each line on.
A short example. You sell a planning tool to logistics companies around Rotterdam. Kai finds companies that match, reads what each one does and how its team is structured, finds the person responsible for planning, and writes an opening about that company’s situation. You review the campaign and approve the launch. The mail goes out from a warmed domain on our EU servers, and when someone replies, Kai reads it and drafts the response.
You decide how much Kai does, per campaign. In Manual you build every step. In Copilot he prepares the next step and you decide. In Autopilot he works within your rules. In Manual and Copilot nothing is sent without your approval.
Built for the team you have
ZoomInfo is a platform for teams that will use all of it: intent data, a dialer, conversation intelligence, AI agents for account research and meeting prep, and a Copilot that drafts emails from intent data and company news. That breadth makes most sense with a sales and RevOps team behind it.
Re:Shark is built for the team that needs outbound email to work without building a stack around it. The research and the writing are Kai’s job. Domains and mailboxes come with the plan, and Re:Shark sets up DNS, DMARC, DKIM and SPF and runs warm-up and rotation automatically. Allow two to three weeks of warm-up for a new domain. You work in the platform, or from Claude, ChatGPT or Cursor through our MCP server. And if you would rather hand it off completely, our team runs your campaigns at €70 an hour excl. VAT. More on how outreach works.
What you actually pay
ZoomInfo Lite is free, with no credit card and no commitment. For paid plans ZoomInfo says pricing is based on consumption credits, and it does not publish a price list. You find out what it costs in a sales conversation.
Re:Shark publishes its prices, and users, credits, domains, mailboxes, Kai and sending are all in the plan price. Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) with 1 user, 2,000 credits and one domain with up to 10 mailboxes. Growth is €695 (€645 quarterly, €595 annually) with 3 users, 7,500 credits and two domains with up to 20 mailboxes each. Enterprise is €995 (€945, €895) with 5+ users, 30,000 credits and four domains with up to 20 mailboxes each. Top-up packs are available.
About 13 credits per prospect covers finding and verifying the address, checking fit and writing a personalised sequence, and a search that finds no address is refunded. So you know upfront what a campaign costs, before you talk to anyone.
Built for the Dutch market
ZoomInfo’s privacy policy says it may collect, process and store personal information in the United States and other countries. It relies mainly on Standard Contractual Clauses and is certified under the EU-US Data Privacy Framework, with VeraSafe in Ireland as its EU representative.
Re:Shark is a Dutch company, The Ocean B.V. Data is stored and processed in the EU, and your mail goes out from our own EU mail servers. Reef is built around Dutch companies: what a business does, where it operates and how its team is structured. For what GDPR means for B2B prospecting, read our article on GDPR and B2B data (in Dutch).
Switching from ZoomInfo
Try Re:Shark for 7 days, no card needed. The trial comes with 750 credits and one user, without a sending domain. Describe your target group and let Kai build a first list from Reef. On a paid plan you register domains and mailboxes inside Re:Shark, or connect a Gmail or Outlook mailbox to start straight away, limited to 10 prospect emails per user per day. If you would rather not run the campaigns yourself, our team can run them for you at €70 an hour excl. VAT.
Compare the plans or book a demo to talk it through. Also comparing other data tools? See Re:Shark vs Kaspr and Re:Shark vs Hunter.
Frequently asked questions
Is Re:Shark a good alternative to ZoomInfo?
Yes, if you sell to Dutch companies by email. Re:Shark finds the companies that fit in Reef, Kai researches each one and writes the personalised parts, and the mail goes out from domains and mailboxes included in your plan. You see the price upfront, can start a 7-day trial without a card, and your data stays in the EU.
What does ZoomInfo really cost compared with Re:Shark?
ZoomInfo does not publish prices for its paid plans; they are based on consumption credits and quoted on request. ZoomInfo Lite is free. Re:Shark publishes its prices: Plug & Play is €395 a month excl. VAT (€345 billed quarterly) for 1 user, and Growth €695 (€645) for 3 users, with Kai, credits, domains, mailboxes and the sending infrastructure included.
Can I switch from ZoomInfo to Re:Shark?
Yes. Try Re:Shark for 7 days without a card, with 750 credits and one user, and let Kai build a first list from Reef. On a paid plan you register domains and mailboxes inside Re:Shark, or you connect a Gmail or Outlook mailbox. If you would rather not run the campaigns yourself, our team can run them for you at €70 an hour excl. VAT.
Does Re:Shark have phone numbers like ZoomInfo?
Not yet; phone numbers and LinkedIn steps are on the way. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending.