11x alternative: Re:Shark vs 11x
11x builds AI workers that act without supervision, with prices on request. Re:Shark lets you choose per campaign how much Kai does, publishes its prices, and includes Dutch company data, domains, mailboxes and EU sending in one plan price.
Why teams choose Re:Shark
Re:Shark does the research, the writing and the sending, and you decide how much happens without you. Per campaign, Kai prepares and waits for your approval or works on his own within your rules. Public prices, a 7-day trial you start yourself, and a Dutch company with your data and sending in the EU.
When 11x is enough
If you sell into many countries and want one autonomous AI SDR across email, phone, SMS and WhatsApp in many languages.
11x alternative: Re:Shark vs 11x
| Compared on | Re:Shark | 11x |
|---|---|---|
| Who decides what gets sent | You, per campaign: Manual, Copilot or Autopilot. In Manual and Copilot nothing is sent without your approval, and you approve every launch. | Alice is autonomous: she handles replies and books meetings on her own, with no confirmation step. We found no approval mode described. |
| Who finds your leads | Kai, from Reef, built around Dutch companies: what a company does, where it operates and how its team is structured. | A built-in company and lead database, verified at the point of outreach, with signals from 50+ data sources. |
| Who writes the personalisation | Kai, from research on each company, with the source shown for every answer. You see why he wrote what he wrote. | Alice writes and sends the messages, and answers replies using your knowledge base. |
| Pricing (as of September 2026) | Public: €395, €695 or €995 a month excl. VAT (€345, €645, €945 billed quarterly; €295, €595, €895 annually), with 1, 3 or 5+ users and 2,000, 7,500 or 30,000 credits. | On request. No public pricing page; you start with a demo. |
| Trial | 7 days free with 750 credits, no card, no sales call needed. | No trial listed on its site. |
| Domains and mailboxes | Included in every plan. DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically on our own EU mail servers. | Managed sending domains with DKIM, DMARC and SPF, automatic warm-up and rotation, private sending IPs. |
| Help running campaigns | Run it yourself, or have our team run your campaigns at €70 an hour excl. VAT. | Alice runs the outreach autonomously. |
| Company and data location | Dutch company (The Ocean B.V.). Data stored and processed in the EU, under the GDPR. | US company (11x AI Inc., San Francisco and London). Data held in AWS; information may be transferred to and stored in the US. DPAs for EU customers. |
| Channels | Email, with Kai reading replies and drafting responses. LinkedIn steps and phone numbers are on the way. | Email, phone, chat, social networks, SMS and WhatsApp, in over 105 languages. |
We read 11x’s own website for these facts on 30 September 2026. Prices and features change; their site is leading.
Why teams look for an 11x alternative
11x calls itself “an AI and Automation company that builds autonomous digital workers”, able “to execute complex tasks without supervision”. Its AI SDR, Alice, “engages prospects across channels, handles replies, drives qualified meetings and builds pipeline”. She answers replies herself, objections included, using your knowledge base, and books meetings straight into your reps’ calendars with no confirmation step. On the pages we read, we found no approval mode described.
11x also doesn’t publish prices. As of September 2026 there is no pricing page on its site; you book a live demo, and no trial is listed. Its privacy policy says information may be transferred to and stored in the United States.
For a team that wants to know what it pays, try the product itself and see what goes out under its name before it goes, that is a lot of trust to give up front.
What Re:Shark does differently
Re:Shark is built around Kai, an AI colleague who does the research, the writing and the sending, with you deciding how much happens without you.
Say you sell to accountancy firms in Utrecht and Gelderland. You tell Kai. He finds them in Reef, checks which ones fit, finds the right contact and verifies the address, researches each company and writes a personalised sequence. You review it and approve the launch. The mail goes out from domains and mailboxes that are already set up on our own EU mail servers. When replies come in, Kai reads them and drafts a response.
Enrichment fills in missing details from multiple sources, and every research answer shows its source, such as the excerpt from the company’s own website. You can check any line before it is sent.
Control, per campaign
This is the axis that decides the comparison. 11x is built for autonomy. Re:Shark lets you choose, per campaign:
- Manual: you build every step.
- Copilot: Kai prepares the next step and you decide.
- Autopilot: Kai works within your rules.
In Manual and Copilot nothing is sent without your approval, and in every mode you approve the launch. Kai drafts replies and sends them himself only if you authorise him. So your key accounts can get a campaign you check line by line, while a broader market runs on Autopilot, in the same account. Our article on AI SDRs (in Dutch) explains why we recommend starting with more control and handing over step by step.
Both take deliverability off your plate. At Re:Shark, domains and mailboxes are included in every plan, and DNS, DMARC, DKIM, SPF, warm-up and rotation run automatically. Allow two to three weeks of warm-up for a new domain.
What you actually pay
11x’s prices are on request, so there is no total to calculate from its site.
Re:Shark’s prices are public, and users come with the plan instead of being bought per seat. Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) with 1 user, 2,000 credits and a domain with up to 10 mailboxes. Growth is €695 (€645, €595) with 3 users, 7,500 credits and 2 domains with up to 20 mailboxes each. Enterprise is €995 (€945, €895) with 5 or more users, 30,000 credits and 4 domains with up to 20 mailboxes each. About 13 credits per prospect covers finding and verifying the address, checking fit and writing the sequence; that is indicative, and a search that finds no address is refunded. Top-up packs are available.
Want it run for you? Our team does that at €70 an hour excl. VAT. Ten hours a month on Plug & Play, billed monthly, comes to €395 + €700 = €1,095 a month excl. VAT, and you know that number before you start.
Built for the Dutch market
Re:Shark is a Dutch company, The Ocean B.V. Data is stored and processed in the EU under the GDPR, and your mail goes out from our own EU mail servers. 11x says its data resides in AWS facilities, and its privacy policy says information may be transferred to and stored in the United States. Reef is built around Dutch companies, so Kai works from data about the market you actually sell to. Whoever writes it, every mail should come from a recognisable sender and include an opt-out. More in our article on GDPR and B2B data (in Dutch).
Re:Shark also has an MCP server for Claude, ChatGPT and Cursor.
Switching from 11x
You can try Re:Shark for 7 days without a card, no sales call needed. Register or link your domains and mailboxes inside Re:Shark, or connect a Gmail or Outlook mailbox. If you’d rather not run the campaigns yourself, our team can run them at €70 an hour excl. VAT.
Compare the plans or book a demo. Also comparing? See Re:Shark vs Artisan and Re:Shark vs Clay.
Frequently asked questions
Is Re:Shark a good alternative to 11x?
Yes, especially if you sell to Dutch companies and want to stay in control of what goes out under your name. Kai finds the companies in Reef, researches them and writes the sequence, and you choose per campaign whether you approve each step or let him work within your rules. Prices are public and data and sending stay in the EU.
What does 11x really cost compared to Re:Shark?
11x doesn't publish prices; its site offers a live demo instead of a pricing page. Re:Shark's prices are on the page: Plug & Play is €395 a month excl. VAT (€345 billed quarterly, €295 annually) including Kai, 1 user, 2,000 credits, a domain with up to 10 mailboxes and the sending infrastructure. Want our team to run it? That is €70 an hour excl. VAT on top, so you know the total before you start.
Can I switch from 11x?
Yes. Try Re:Shark for 7 days without a card. Domains and mailboxes are registered or linked inside Re:Shark, and you can also connect a Gmail or Outlook mailbox. If you'd rather not run campaigns yourself, our team does it for €70 an hour excl. VAT.
Does Re:Shark do phone, SMS and WhatsApp like 11x?
Not yet; phone numbers and LinkedIn steps are on the way. Today Re:Shark focuses on doing email outreach completely: the research, the writing and the sending.