Cadence Crafters

About Cadence Crafters

Cadence Crafters builds GTM systems you can measure, maintain, and trust.

Most “outbound” fails for one reason: it’s run like a campaign — disconnected targeting, fragile sending, messy CRM data, and manual follow-up that dies the moment attention moves elsewhere.

We build the opposite: pipeline infrastructure. A connected system where targeting → messaging → delivery → replies → CRM → reporting all talk to each other — with guardrails.

What we do (in plain English):

GTM + Outbound execution (email + LinkedIn), built for experimentation without chaos

Deliverability & domain strategy so volume doesn’t silently kill results

CRM + RevOps control plane (lifecycle, routing, pipeline hygiene, governance, reporting)

Workflow automation layer (Make/n8n/Zapier/webhooks) that keeps Apollo/Instantly/HeyReach/HubSpot in sync

Inbound routing + SLAs so high-intent leads don’t vanish into “we’ll get back to you”

What makes it different

It’s designed like engineering: observable, idempotent, and failure-aware

Replies get handled like ops: classify → route → suppress → log → alert (no double-taps, no missed positives)

We ship in weekly increments, so the system gets stronger every week instead of “big bang” rebuilds

Best fit B2B SaaS teams (0–100) who want pipeline without hiring an SDR team, duct-taping 15 tools, or living inside spreadsheets.

If you want outbound that keeps working when you’re busy — you’re in the right place.

Keywords

• Apointment Setting
• Automation
• B2B
• Clay.Io
• Consulting
• Crm
• Gtm
• Inbound
• Lead Gen
• Outbound
• Outbound Sales
• Revops
• Saas
• Sales
• Workflows

Address

• Headquarters

  DelftZuid-Holland, Netherlands

Team by function

Based on 2 public job profiles as of 4 September 2026.

• Engineering / Software Development1
• Other / Unclassifiable1