Auke Boersma Consultancy

About Auke Boersma Consultancy

I have a solid track record of managing and growing internet, digital media and advertising businesses across EMEA, Southeast Asia and the wider Asia Pacific region. My commercial background has translated in to launching and scaling 4 different start-ups. I thrive on motivating and mentoring individuals to succeed and I love to lead teams by example the same way I do in the sports arena. I am a strong communicator and highly organised and enjoy bringing simplicity and clarity to the complexity of growing businesses across multiple sectors, markets and regions.

MARKET ENTRANCE Vast experience entering EMEA and APAC markets and how to navigate the various nuances, complexities, processes and cultures at every stage from founding to fully mature.

TECHNOLOGY Deep understanding of advertising and marketing technology and how they are disrupting sectors to provide new and constantly changing opportunities.

CONNECTIONS Huge network across EMEA and Asia Pacific Region across many industries including media, agency, e-commerce and technology.

OPERATIONS Extensive experience building and managing digital businesses, running and optimising financial plans, business operations and building teams across multiple markets.

PRODUCT DEVELOPMENT Shaping and building the Product strategy to align with global priorities whilst also meeting local market expectations.

BUSINESS DEVELOPMENT Experience in winning and growing customer bases across multiple markets with local and global clients.

Outside of the serious matter of working with winning businesses, I race in the APAC Spartan Obstacle Course Championships. To stay race fit, I love trail and road running and the discipline and progress of a structured gym routine. I love extreme sports and am, at heart, an adventurer. I am an avid free rider and love riding pristine powder in exotic locations like Uzbekistan, Kamchatka and Japan. Whether at work or play, I’m always looking for the next challenge.

Keywords

• Advertising
• Advisory
• Change Management
• Consultancy
• Crisis Management
• Digital Media
• Disruptive Models
• E-Commerce
• Emea
• Expansion
• Fund Raising
• Growth
• Internationalisation
• Local Advertising
• Management
• Market Entry
• Omni-Channel
• Programmatic Media
• Retail Media
• Revenue Growth
• Southeast Asia
• Technology

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1