Busch Briar AND Backwood

About Busch Briar AND Backwood

Hi, nice to e-meet you.

𝗪𝗛𝗔𝗧 𝗜 𝗕𝗥𝗜𝗡𝗚 I help brands drive growth at scale through effective marketing and efficient processes with digitalization as the catalyst and brand experience as the lever.

𝘽𝙤𝙡𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙛𝙤𝙧 𝙍𝙊𝙄-𝙢𝙞𝙣𝙙𝙚𝙙 𝙡𝙚𝙖𝙙𝙚𝙧𝙨. 𝙉𝙤 𝘽𝙎. 𝙅𝙪𝙨𝙩 𝙧𝙚𝙨𝙪𝙡𝙩𝙨.

𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 I use a proven, no-nonsense approach that puts people center and makes Marketing, Operations, and IT work together as a powerful growth engine that drives smart digital transformation.

𝗧𝗬𝗣𝗜𝗖𝗔𝗟 𝗥𝗢𝗟𝗘𝗦 From my personal brand Busch Briar & Backwood (= Me Myself & I) I operate as

- Interim marketing director - Fractional (digital) CMO or CRO (scale-ups) - Chief Brand Officer - Or any specialized role (see below)

𝗦𝗘𝗖𝗧𝗢𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 B2C: CPG | FMCG | Retail | Fashion | Sports & apparel | Automotive | Travel & Leisure | Gambling B2B: Advertising | Professional Services | Manufacturing | Aviation | Shipbuilding | Consulting & IT Services

https://www.linkedin.com/in/gerbenbusch/

_______

𝗪𝗛𝗬 𝗜 𝗪𝗢𝗥𝗞 𝗟𝗜𝗞𝗘 𝗜 𝗪𝗢𝗥𝗞 It’s all about execution to make your growth strategy work, promise what you do AND do what you promise: Brand experience in action.

𝗠𝗬 𝗧-𝗦𝗛𝗔𝗣𝗘𝗗 𝗔𝗡𝗗 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗭𝗘𝗗 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Brand & customer experience Growth marketing - CRM & customer loyalty - Conversion rate optimization - Omnichannel & E-commerce Digital transformation Operational excellence

Strategy Technology implementation Operational management

Keywords

• Artificial Intelligence
• Bcx
• Big Data
• Brand Activation
• Brand Communication
• Brand Experience
• Business Development
• Bx
• Crm
• Crm, Loyalty & Membership
• Customer Experience
• Customer Experience Marketing
• Customer Journey Mapping
• Cx
• Digital Disruption
• Digital Transformation
• E-Commerce
• Email Marketing
• Freelance
• Interaction Design
• Interim
• Marketing Automation
• Marketing Operations
• Marketing Strategy
• Omnichannel Marketing
• Product Owner
• Program Management
• Service Design

Address

• Headquarters

  1097 AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Marketing1