Folkert • Brand AND Marketing Consultancy

Over Folkert • Brand AND Marketing Consultancy

𝐅𝐨𝐥𝐤𝐞𝐫𝐭 𝐯𝐚𝐧 𝐝𝐞𝐫 𝐇𝐞𝐢𝐝𝐞 - 𝐁𝐫𝐚𝐧𝐝- 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠.⁣ We are a boutique consultancy that helps organisations and brands to build to stay relevant — and revitalise those that have lost their spark. With 15+ years in marketing leadership for brands such as KETEL 1, NOLET’S Gin, Iglo, Campofrio and Royal Swinkels, sc Heerenveen, WOLKOM & Arla Foods, we bring commercial clarity, team focus and growth acceleration where it matters most.⁣ ⁣ 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐮𝐫𝐧 𝐭𝐨 𝐦𝐞 𝐰𝐡𝐞𝐧:⁣ • Growth must be unlocked quickly;⁣ • Strategy and execution need alignment; ⁣ • The marketing function requires senior leadership; ⁣ • Market relevance has slipped. ⁣ ⁣ I help companies in motion — where transformation is required to sustain and scale growth.⁣ ⁣ 𝐂𝐨𝐫𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬⁣ Focused on what drives results — and eliminating everything else.⁣ Our core services include:⁣ • Growth strategy acceleration;⁣ • Brand positioning & brand audit;⁣ • Consumer-centric product innovation;⁣ • Communication & go-to-market planning;⁣ • Fractional CMO & interim marketing leadership.⁣ ⁣ 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤⁣ 1️⃣ Diagnose — Identify drivers and blockers of growth⁣ 2️⃣ Strategy — Focus only on what do do and what not to do⁣ 3️⃣ Deliver — Fast, pragmatic tactical execution grounded in ROI⁣ ⁣ Marketing that creates clarity, commercial firepower, and measurable progress.⁣ ⁣ 📌 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐜𝐭𝐨𝐫𝐬⁣ • FMCG⁣ • Sports, Leisure & Vitality⁣ • Mobility⁣ • Real Estate & Built Environment⁣ • Education & Non-Profit⁣ ⁣ 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘸𝘪𝘵𝘩 𝘧𝘰𝘤𝘶𝘴 — 𝘯𝘰𝘵 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 — 𝘭𝘦𝘵’𝘴 𝘵𝘢𝘭𝘬.⁣ ⁣ 📍 Based in the Netherlands (Haarlem / Drachten) ⁣ 🌐 folkertvanderheide.nl

Trefwoorden

• Brand Strategy
• Branding
• Business
• Communication
• Design
• Diagnostics
• Diagnostics
• Distribution
• Finance
• Implementing Tactics To Deliver Strategy
• Marketing & Brand Management
• Marketing Management
• Marketing Strategy
• Marketing Strategy
• Packaging
• Positioning
• Positioning
• Start-Up

Adres

• Hoofdkantoor

  Nederland

Team per functiegebied

Gebaseerd op 12 openbare functieprofielen, stand van 4 september 2026.

• Marketing6
• Education / Training3
• Consulting / Advisory1
• Executive / C-Suite1
• Founder / Owner1