Wetriggerpeople

Over Wetriggerpeople

WETRIGGERPEOPLE

WE are a strategic think tank with execution power. We focus on brand strategy, development & management. We love brands and are passionate about the multiple functionalities and diverse forces & dynamics brands can have for companies. WE position organizations and products and help them to become and stay reputable brands. From strategy to creation and vivid maintenance.

I function under label as associate strategist / strategy director for various (international) companies, management consulting, creative brand agencies and independent high professionals teaming-up. I'm an interim strategist / strategy director for brand & change related subjects in various branches. I apply strategic thinking to strategy, brand development and brand leadership management programs in small, medium-sized and corporate settings.

Some of the challenges: * How to rebrand, (re)position and/or revitalise an existing brand? * How to create, define, develop & launch a new brand? * How to get the brand identity alive (as a clear driver) inside the organisation and realize change? * How to implement & activate the new corporate strategy inside? * How to create a corporate endorser brand that primarily supports the main business units? * How to ncr create a brand architecture that supports clarity for customers? * How to increase the persuasive power of our business communication? * How to articulate a proposition that resonates with the target audience? * How to align and improve the brand experience across touch-points? * How to increase business revenue by brand strategy & marketing operationalisation?

Some of the companies: ATAG; Dronten municipality; Dutch National Police; Dutch Railways (NS); Flevonice; Flevo Funfields; Fundação Chance Real (BR) Harderwijk municipality; HU University of Applied Sciences; Merkenbaar; MHB BV; MKB Ondernemerscongres; Right Amount of Weird; SameSystem(DK); Stop Heling; Total Identity / Total Design Amsterdam; VBI; Vleks; etc.

Trefwoorden

• Brand Alignment
• Brand Alignment
• Brand Architecture
• Brand Architecture
• Brand Audit
• Brand Equity
• Brand Equity
• Brand Proposition
• Brand Proposition
• Brand Research
• Brand Strategy
• Change Management
• Change Management
• Communication
• External Branding
• Innovation
• Internal Branding
• International Branding
• International Branding
• Marketing Research
• Positioning
• Public Relations
• Reputation Management
• Reputation Management
• Strategy
• Strategy
• Transitions
• Transitions

Adres

• Hoofdkantoor

  Frisialaan 143841DP HarderwijkGelderland, Nederland