WORDS THAT LAND

About WORDS THAT LAND

Most products fit a lot of buyers. And solve a lot of problems. But when you try to say all of it, you end up generic.

I'm Will Murray, a Scottish positioning strategist in The Hague.

Positioning sits at the intersection of three things: what your business does differently, what the market is actually trying to buy, and where the real opportunity is – given where you are right now.

That's what my work finds, brings together, and puts into language that makes the right buyer recognise themselves immediately.

Companies put this off for years. With me, it takes 4–6 weeks.

Recent work includes AZTRA.ai, Kalo, Billiwild, and SociisGroup. Full case detail at wordsthatland.com.

Keywords

• Audio Editing
• B2B Positioning
• Blogs
• Brand Clarity
• Brand Messaging
• Brand Positioning
• Brand Strategy
• Brand Systems
• Brand Voice
• Content Creation
• Content Strategy
• Copywriting
• Deep Tech Positioning
• Editing
• Founder Communications
• Ghostwriting
• Go-To-Market Strategy
• Market Positioning
• Messaging Frameworks
• Narration
• Newsletters
• Operational Alignment
• Podcasting
• Positioning Strategy
• Proofreading
• Reports
• Research
• Startup Branding
• Strategic Messaging
• Voiceovers
• Writing

Address

• Headquarters

  Den HaagZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Marketing1