WIN Partners

About WIN Partners

We are a boutique B2B growth powerhouse led by four founders with decades of experience across product, sales, HR, and global marketing.

We build and scale core revenue functions for startups and mature tech companies — from setting up first sales processes to expanding internationally.

Unlike typical advisors, we don’t just tell you how — we build and deliver it with you and for you.

WHAT MAKES US DIFFERENT

▪️ Sales firepower from Vlad Buyanov — 19+ years in B2B sales leadership (IBM, SAP, Microsoft), >$50M in revenue impact across markets ▪️ Product-to-revenue clarity from Nikolay Zaytsev — ex-Backbase, Monite; 15+ years in UX, product, and CX; turns features into traction ▪️ Global talent scaling from Isabella Rova — ex-Levin (Storm2), Wellesley, Huxley; builds sales teams across Europe, Asia, the Americas ▪️ Brand & GTM execution from Varvara Astakhova — Scania, VW Group; 15 years in global marketing strategy & growth campaigns

WHAT WE DELIVER

✔️ Sales strategy & hands-on execution ✔️ ICP, messaging, scripts, hiring, CRM setup ✔️ International team design & onboarding ✔️ Founder shadow-selling & live deal support ✔️ Expansion into the US, EU, and MENA markets

TRUSTED BY

Tech founders, startup accelerators, venture funds, bootstrapped scale-ups, and mature businesses who want results in weeks, not quarters.

Keywords

• Ai-Processes
• Ai-Readiness
• Business Management
• Communications
• Corporate Change Management
• Hiring
• Innovation Management
• Marketing
• Operations
• People Management
• Recruitment
• Revenue
• Sales
• Team Structure

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Founder / Owner1