Waytoplay toys

About Waytoplay toys

Flexible Toy Road - Waytoplay is the flexible road made of high grade, child safe rubber. Each double-sided set comes with connecting road segments. Straights, curves, parking bays, crossings and more! Built to last, waterproof and ready for endless adventure. Play at the beach or in town, the garden, bath, or playroom. Your child is the king of the road when they create their own way to play.

Imagine Create Play - Kids have brilliant ideas and waytoplay is an open-ended tool for your child to unleash the imagination and bring their play to life. They’ll become explorers and inventors of their own designs, as they build the road to lifelong creativity, problem-solving, and connection. Unplug with waytoplay and watch your child take the wheel.

Social Enterprise- Waytoplay is a family-oriented company dedicated to putting the highest level of care into both our products and our relationships with customers and retailers. Our impact socially and environmentally is important to us, and we are committed to providing fair wages, fair margins, and local production. Our roads are made of the highest quality at a state of the art manufacturer in the Netherlands and we have partnered with a sheltered employment provider to give jobs to those with little access to the regular job market. At waytoplay, we are a team that cares.

Keywords

• (Off Screen) Toys
• Dutch Design
• Openended Toy

Address

• Headquarters

  Lange Herenstraat 322011LJ HaarlemNoord-Holland, Netherlands

Team by function

Based on 5 public job profiles as of 4 September 2026.

• Sales3
• Founder / Owner1
• Product Management1