TheStoryConnection

About TheStoryConnection

TheStoryConnection: expert in Business Storytelling

In 2008 we firmly established Business Storytelling in The Netherlands through the standard work Storytelling Handboek. We have helped thousands of organizations and professionals achieve their goals through the connecting power of stories ever since.

What makes TheStoryConnection unique, is the fact that we do not only facilitate organizations and leaders to change and to communicate in an inspiring way. We also offer training sessions and two extensive courses to become a certified StoryPractitioner. This way, professionals are able to adequately use storytelling themselves. Because this is what we stand for: skilled and expert implementation of stories and storytelling in communication, change and leadership.

Annet Scheringa, owner of TheStoryConnection is author of three books on Business Storytelling (in Dutch): Storytelling Handboek (2008), Storypower (2013), Een goed verhaal maakt van klanten fans (2018).

Keywords

• Business Storytelling
• Change Communication
• Communication
• Organizational Change
• Speechwriting
• Storytelling
• Trainer/Educator

Address

• Headquarters

  Kwekerijweg 2B3709JA ZeistUtrecht, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Marketing1