THERO Agency

About THERO Agency

Thero is an established and dynamic company with a history of 5 successful years in the live music industry. Our primary focus remains on nurturing and promoting talented artists in the early stages of their careers, providing them with a perfect blend of experience and passion to help them reach their full potential. Thero has also evolved into a Production Support Company, offering services in show/tour management, Production support, Hospitality organisation, Artist Handling and general production support for live events.

With over 8 years of experience in the live music industry, including 5 years at a professional level, I have worked with a wide range of bands, both big and small. With an unwavering commitment to the music community that fueled ambition, I established my own company, aiming to make a greater impact in the industry by nurturing emerging talent and empowering them to thrive in the live music world.

My journey in the music industry began as a dedicated volunteer at one of the oldest music venues in The Netherlands, De Pul Uden. During my time there, I gained invaluable insights by working on both sides of the shows – from the backstage as a ‘Production Manager’ to engaging with the show’s visitors at the front end. This start has given my the knowledge and the courage to start my own company.

Keywords

• Band Management
• Merchandise
• Organization
• Promo Management
• Showmanagement
• Tourmanagement

Address

• Headquarters

  Zuster Theodardahof 45405NW UdenNoord-Brabant, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1