The Upper View

About The Upper View

The Upper View is Giovana Cremasco - a multilingual pattern-decoder and systems thinker with over a decade across global sport, luxury design, NGOs, retail and consumer brands.

Deliberately small, when you work with The Upper View you get a senior brand and marketing operator embedded in your team from week one, not an extensive deck - that one is done after tailoring the work to cater to your growth.

What I'm known for: global brand activation and campaign strategy, end-to - end. - 91% average sell-through across 20+ adidas Originals activations. - €600K+ raised in the largest end-of-year campaign in Save the Children Nederland's history. - A €1.2M communications budget led at Moooi.

Two ways in:

→ Interim & fractional brand and marketing leadership → Strategy sprints — 3 to 5 days, for founders navigating positioning friction and growth plateaus

Short and precise. No vague advice.

Rotterdam. Working globally, in five languages.

theupperview.com

Keywords

• 5-Day Positioning Sprint
• B2C
• Brand Activation & Campaigns
• Business Marketing Strategy
• Business Process Improvement
• Business Process Management
• Business Strategy
• Carbon Emissions Calculator
• Carbon Offsetting
• Carbon Trading Partnerships
• Creative Brainstorm Sessions
• Creative Project Management
• Creative Services Management
• Digital Marketing
• Digital Product Activation
• Digital Sustainable Strategies
• Environmental Consultancy
• Fractional Cmo
• Fractional Cmo For Sups & Smes
• Fractional Strategic Advisory
• Growth Strategy
• Gtm & Partnerships Strategy
• High-Performance Team Building
• High-Performance Teams
• Impact Partnerships
• Internal Alignment
• International Business Expansion Strategy
• Marketing & Business Development
• Marketing Strategies
• Narrative & Messaging
• Net-Zero Cloud
• Partnerships Strategies
• Positioning & Repositioning Strategy
• Positioning Sprints
• Product Activation
• Project Management
• Senior Marketing Leadership
• Strategy Workshops
• Sustainability Consultancy
• Sustainable Farming
• Sustainable Strategies

Address

• Headquarters

  RotterdamZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Other / Unclassifiable1