The Playwall

About The Playwall

The Playwall is a B2B SaaS solution that provides an alternative revenue stream for (paid) online content. In stead of being one of the abundant traditional payment solutions (soft/hard paywalls, memberships, subscriptions, pay-per-use, branded content, banner-ads, e-commerce etc.) The Playwall gives media users the option to pay for content by giving their opinion.

The questions being asked can vary from ‘What is your favorite supermarket?’ to ‘On a scale from 1-10 how anxious are you for a terrorist attack?’. The data gathered via The Playwall is all analyzed, stored securely and sent back to the media publisher. There it can be used in a variety of ways: to enrich customer profiles, optimize branded content, increase audience engagement, have more insights in what type of personalized content your audience wants or simply make better deals with advertisers.

What type of questions are presented in Playwalls is up to the publisher. We strongly believe every news organization knows best what they would like to know about their audience. Our tool provides a user friendly online dashboard. Herein the publisher can generate their very own set of questions in many different formats especially designed for web, app or mobile ranging for the use of videos to podcasts or text.

Our product is built around the idea of direct communication and interaction with the publishers' audience. It’s an honest and transparent way of getting to know users on a deep level. At the same time we want to emphasizes to users their personal information is worth something and it is reasonable to get something for it in return. We provide consumers the opportunity to use their data as a currency, the same way they would usually pay with money.

Address

• Headquarters

  Marnixstraat1015VZ AmsterdamNoord-Holland, Netherlands