The International Retail Academy B.V.

About The International Retail Academy B.V.

Founded by retailers.

Tick-box programs and trainings don’t create confident, high-performing teams. Real impact happens with TIRA.

🚀 How we serve

We partner with brands that want to do more than train...they want to transform.

Whether it’s rolling out service and sales initiatives, upskilling managers, or embedding culture shifts, we design and deliver projects that gets you real results; transaction growth, conversion, ATV and NPS growth.

We join up the whole organisation so that everyone know "what does this mean for me and what part must I play"

Here at TIRA we design, from the ground up YOUR unique customer experience proposition and get to work on making this a living reality in your stores.

Our operational excellence programs include full 360 deep dive discovery and design/rollout of what your business needs. Examples include SOP's, productivity enhancement, back of house operations and more.

Clients include Rituals, Skechers, B&Q, GAP, Hunkemöller and more. If you want your retail store teams to step up and have a lasting change in their dedication, mindset and behaviours we are the right partner for you.

Keywords

• Change Management
• Coaching
• Customer Experience
• Learning
• Operations
• Project Management
• Retail
• Sales

Address

• Headquarters

  1171GC AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Executive / C-Suite1