The Innovation Family

About The Innovation Family

We support innovation in the broadest sense, so both the expansion of the existing business as well as the creation of new business. We are able to support the whole family as well as the individual members within the family. We can offer interim management as well as hands-on support, coaching and workshops/training. Our toolbox contains many innovation & entrepreneurial tools & models, including business modeling, lean start-up and effectuation. Our clients are both corporates as well as start-ups Our areas of expertise are: Innovation Family Planning. Defining the right balance in your innovation portfolio between existing and new business Organizing the innovation family. Implement the right set-up and way of working required for the whole family as well as for the individual members Business Model Innovation. Create new dynamic business models showing the rationale of how your business creates, delivers, and captures value Accelerating new business. Survive puberty by co-creating the market and scaling your business together with partners Business Validation. Use a venture development framework to evaluate your innovation family as well as the individual members Think & Act as Entrepreneurs. Use a set of decision-making principles, used by entrepreneurs to rapidly sense, act and mobilize in situations of uncertainty (effectuation) Innovation performance management. Have a performance management system in place that is tuned to the specific needs of the different innovation family members The entrepreneurial toolkit. Use a set of tools to translate customer insights into value propositions and business models and to build partnerships for co-creating the market and to accelerate, applying the principles of lean start-up and effectuation

Keywords

• Business Model Innovation
• Business Modeling
• Entrepreneurship
• Innovation Management
• New Business Development
• Strategy

Address

• Headquarters

  VeldhovenNoord-Brabant, Netherlands

Team by function

Based on 3 public job profiles as of 4 September 2026.

• Finance / Accounting1
• Founder / Owner1
• Other / Unclassifiable1