The Culinary Agency - Horeca Marketing

About The Culinary Agency - Horeca Marketing

From e-commerce to e-taste: the origin of The Culinary Agency

What started as an online marketing agency for e-commerce and lead generation evolved into a clear specialization within the hospitality industry.

Through Goeiezaak.com, we helped brands like De Pizzabakkers, Hudson, and Potae grow revenue, gain better insights into their data, and build the confidence to expand into multiple locations. Throughout this process, we kept seeing the same pattern: a lot is happening within hospitality businesses, but the power of data is still fragmented and underutilized.

The Culinary Agency was created to change that.

We are a marketing partner for multi-location hospitality concepts, from franchise formulas to fast-growing restaurant groups. Our focus is not on isolated campaigns, but on building scalable, data-driven growth engines.

We combine data from multiple systems, such as reservations, orders, loyalty programs, and marketing channels, and translate this into actionable growth strategies. Throughout the entire process, we actively leverage AI: from analyzing data and identifying opportunities to optimizing campaigns and automating marketing flows. No dashboards without action, but insights that directly drive revenue, efficiency, and expansion.

Our approach focuses on: • building a strong data foundation • connecting and activating hospitality tech stacks • leveraging AI to optimize faster and smarter • developing effective marketing funnels on both location and group level • maximizing ROI across all channels

This enables hospitality businesses to: • increase repeat visits and guest loyalty • make data-driven decisions instead of relying on intuition • scale faster and in a more controlled way across new locations

The Culinary Agency is not a traditional marketing agency, but a growth partner.

Born in e-commerce, specialized in hospitality, and driven by results.

Address

• Headquarters

  Wilhelminastraat 162011VM HaarlemNoord-Holland, Netherlands

Team by function

Based on 13 public job profiles as of 4 September 2026.

• Design / UX3
• Marketing3
• Operations2
• Creative / Media1
• Executive / C-Suite1
• Other / Unclassifiable1
• Product Management1
• Sales1