SZ Design

About SZ Design

SZ Design was founded by London-based designer, Saar Zafrir. The studio offers design, investment and development services for hospitality projects throughout Europe. Following a successful career of over a decade in the capital markets, Saar Zafrir switched gears and followed his passion of design and hospitality development. An interior designer at heart, Zafrir’s studio manages projects from A to Z, from concept to design, to purchasing and construction.

The studio has been responsible for the design of over 60 hotels worldwide, including Max Brown Hotels, Sir Savigny Berlin, Provocateur Berlin, Brown Beach House Croatia, The ReMiX Hotel in Paris and the Galei Kinneret Hotel in Israel.

Acknowledged internationally for his contribution to the world of hospitality design, Saar Zafrir was awarded the German Design award for Excellent Communications Design & Interior Architecture for the Provocateur Berlin project, and has received recognition in the world’s leading media including Architectural Digest, The New York Times, Conde Nast Traveller and The Wall Street Journal to name a few.

Keywords

• Branding
• Customization
• Functionality & Flow
• Furniture & Furnishing
• Guest Experience
• Hospitality
• Interior Design
• Lighting Design
• Space Planning
• Sustainability

Address

• Headquarters

  Herengracht 2211016BG AmsterdamNoord-Holland, Netherlands

Team by function

Based on 2 public job profiles as of 3 September 2026.

• Marketing1
• Sales1