SUPERREBEL®

About SUPERREBEL®

Founded in 2011 by creative entrepreneur Lodewijk Varossieau, SUPERREBEL GROUP® has evolved into a bold and dynamic collective of innovative companies. Headquartered in HOTEL SUPERREBEL® in Breda, with an office in Amsterdam, the Group is the beating heart of the SuperRebel® brand’s DNA: a commitment to bravery, ambition, and impact. Nowadays, the Group is formed of SUPERREBEL GEAR®, a major stake in SUPERREBEL AGENCY®, and HOTEL SUPERREBEL®.

SUPERREBEL GROUP® is the home of SuperRebel®, an international lifestyle brand known for its high-end sportswear, fashion, travel products, and creative lab for brave brands. Together, these entities push boundaries, challenge conventions, and set benchmarks in their respective fields.

Our identity is rooted in bold creativity, premium quality, and a rebellious attitude. We collaborate with the best photographers, designers, and artists in the industry, creating work that stands out and inspires. Through partnerships with reputable artists and established international brands, we amplify our reach and influence.

To inspire bravery in every form—whether through bold campaigns, high-performance gear, or immersive experiences. SUPERREBEL GROUP® protects and evolves the unique DNA, style, and attitude of the SuperRebel® brand, ensuring it remains a statement for a brave, focused, and ambitious audience.

SuperRebel Agency®: The creative lab where brave brands are built and bold campaigns are crafted.

SuperRebel Gear® & SuperRebel Kidsgear®: High-end sports and fashion collections blending style, innovation, and performance.

Hotel SuperRebel®: A creative hub and lifestyle destination embodying the SuperRebel® spirit.

We create work and products that demand attention, spark conversations, and leave a lasting impact. Everything we do is a bold statement—because the world belongs to the brave. We are always trying new things. That’s why we launched the campaign "Unlock the SuperRebel® in You" to inspire boldness and creativity.

Keywords

• Advertising
• Brand
• Brand Strategy
• Branding
• Design
• Digital Media
• Entertainment
• Fashion
• Luxury Goods
• Marketing
• Media
• Online
• Sponsoring
• Sportswear
• Venture Capital
• Working Space

Address

• Headquarters

  Ginnekenweg 2134835NA BredaNoord-Brabant, Netherlands

Team by function

Based on 4 public job profiles as of 3 September 2026.

• Consulting / Advisory1
• Design / UX1
• Finance / Accounting1
• Founder / Owner1