Strategic Communication Chair Group

About Strategic Communication Chair Group

The strategic communication group at Wageningen University & Research investigates the role of communication in a high-choice, digitalized information environment. It has a key interest in societal issues and challenges in the realm of life sciences, such as climate, biodiversity, health, and food security and with a special focus on citizen engagement and (political) participation. We are interested in the content of communication in a wide variety of forms and places, including (social) media, campaigns, and dialogues. We investigate how this communication comes about, is used strategically, and how it impacts individuals’ attitudes, opinions, knowledge and behaviour, collective actors like interest groups, political parties and government, as well as social practices and society at large.

Methodologically, we rely on a wide range of methods and encourage methodological diversity. We specialize in quantitative (computational) content analysis, new methods to collect and analyze digital data such as experience sampling, experimental, and survey research, as well as interventions and qualitative approaches, such as interviews, focus groups, discourse and narrative analyses.

More specifically, our research relates to four themes: sustainability communication; science communication; digitalization and society; and polarization and dialogue.

Overall, we conduct research to fundamentally understand the use, content, and effects of communication. We want to use this knowledge to have an impact on and change society for the better. This implies that we engage with multiple societal and policy actors during and after our research, with the aim to contribute to a more just, sustainable and equitable society. We devote substantial effort to the valorization of our findings.

Keywords

• Advocacy
• Advocacy Evaluation
• Communication
• Communication And Behaviour Change
• Communication, Organization And Change
• Computational Methods
• Contestation, Conflict And Collaboration In Pluralist Societies
• Dialogue
• Digitalization
• Discourse
• Environmental Communication
• Health Communication
• Multistakeholder Processes
• Participation
• Polarization
• Risk Communication
• Science Communication
• Sustainable Consumption Communication
• Trust And Interaction

Address

• Headquarters

  Hollandseweg 16700EW WageningenGelderland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1