StoreDNA

About StoreDNA

StoreDNA provides actionable insights which optimize your store’s traffic, conversion, revenue, and inventories. We work with clients such as Nike, Timberland, Audi, VW, and Imagination to improve shop-ability and drive revenues.

Our retail analytics solutions (including proprietary algorithms which leverage video feeds to detect engagement between shoppers and SKUs) drive a deep understanding of shopper behavior. This results in real-time, actionable insights to optimize staff, store, and assortment. Using our platform, you can understand exactly how to attract the right shoppers, how to engage with them, and how to convert them to customers. Our power lies in the ability to combine all insights into one overview, our ActionBoard, which enables you to make critical decisions to drive profitability at the SKU, category, store, and fleet levels.

Keywords

• Analytics
• Big Data
• Retail

Address

• Headquarters

  Singel 542AmsterdamNoord-Holland, Netherlands

Team by function

Based on 3 public job profiles as of 4 September 2026.

• Other / Unclassifiable2
• Sales1