Start a Food Story

About Start a Food Story

At Start a Food Story, we believe that impactful food innovation starts with creativity and bold ideas. Founded by award-winning food impactor Mary van Hoek-Hendriks, we help food businesses (start-ups and established brands) turn breakthrough concepts into successful ventures. With a strong background in food science, marketing and strategic innovation, Mary has developed cutting-edge educational programs, supported high-impact projects like the Fruit & Veggie Brigade for Food Banks and guided companies in creating market-ready innovations. Through masterclasses, concept roasts, and fuck-up nights, we foster a global community of food innovators, sharing knowledge and experience to drive real change. Mary believes that impactful innovation creates stories. “A good fuck-up is a fucking good story.” A story that connects people, inspires action and ultimately shapes a better, more sustainable world for future generations. 🚀

Keywords

• Academic Publishing
• Acceleration
• Brand Management
• Branding
• Communication
• Concept Development
• Food
• Food Community
• Food Innovation
• Food Marketing
• Food Start-Ups
• Impact In Food
• Innovation
• Insights
• Inspiration
• Marketing
• Product Development
• Program Management
• Project Management
• Publishing
• Storytelling
• Strategy
• Writing

Address

• Headquarters

  EindhovenNoord-Brabant, Netherlands

Team by function

Based on 2 public job profiles as of 4 September 2026.

• Education / Training1
• Other / Unclassifiable1