Sportaneous Magazine

About Sportaneous Magazine

Where the Sportaneous story begins...

Sportaneous brand started originally in 2015 as an idea for a new appealing brand to the Obstacle Course Running (OCR) community at the Flevonice outdoor ice rink in Biddinghuizen, The Netherlands. Sounds weird? Nah, not if you knew that Flevonice featured in NL the first permanent obstacle parcours for their summer season. Back then brand strategist Sven Willemsen drew a strategy based on the OCR sports culture buy-in philosophy including the idea of a new brand. In other words a focus on 360° niche sports culture and engagement. We have managed to create a new ecosystem with media, authentic practitioners, various supply chain parties, events and brands in the OCR scene around the brand Flevonice. We decided to use the brand Sportaneous only for the branded magazine due to the costs of brand management over time. The hard copy and digital magazine used to be a central feature within the media strategy.

Sven Willemsen took the Sportaneous brand with him when he left Flevonice and started officially a new company in april 2017. Today it's a sports company with 3 angles (and media still up in its center): niche sport portal (media); sports marketing & athlete management. We offer brands via our sports media ecosystem a relevant spot by branded or adopted content, connected events, our athletes and / or special and (of course) relevant campaign offers to our target group. And yes, we do have the ambition to release the Sportaneous magazine hardcopy again. Why? Because we love it. And we do know there are more lovers out there waiting for us to push that button... Magazine nostalgia remains like vinyl in music.

Interested? Please contact info@sportaneous.nl.

Keywords

• Advertising
• Athletes
• Athletes
• Brands
• Campagnes
• Content
• Marketing
• Media
• Pr
• Publishing
• Sports
• Sports & Health
• Sports Management
• Sports Management

Address

• Headquarters

  Deventerweg 2a3843GD HarderwijkGelderland, Netherlands