Smith Must Score

About Smith Must Score

Fusing sport psychology principles, behaviour change science and >20 years of working with brands such as Nike, Tommy Hilfiger and Cisco to deliver a unique blend of performance mindset and identity leadership coaching.

Who are your services designed for?

Anyone is welcome to schedule a free 20 minute consultation to see if their coaching needs fits well with my approach. Whether it be in sport, business or life, if you want help in developing a performance mindset, developing your leadership capabilities or improving team dynamics, feel free to get in touch:

leighton@smithmustscore.com

Tell me about your approach?

My coaching approach is grounded in the principles of motivational interviewing (MI) & Rational Emotional Behaviour Therapy (REBT). Both MI and REBT are evidence-based techniques supported by a breadth of scientific research.

What is your approach to leadership & team development?

The SCORE(S) program is grounded in the social identity approach to leadership and team development. The key difference between the social identity approach versus traditional leadership programs, is that it develops the leader as part of the group rather than in a cohort group away from their team.

The 5 phases of the SCORE leadership & team development program are:

Sharing: What is identity leadership & why does ‘we’ matter? Considering: What are my meaningful identities and how do they influence the group? Originating: Develop team identity, values, behaviours and vision Realising: How do we become what we want to be? Evaluating: Are we becoming what we want to be? Keeping it on track and course correction

Phase 6 is elevating the role of the hierarchical leader to that of conductor.

(S)hared leadership: Building on these principles, the next phase of team & leadership development is to develop a shared leadership program which harnesses the power of the group and develops leaders in a range of areas.

Keywords

• Coaching
• Leadership
• Motivation
• Self-Talk
• Social Identity
• Team Development

Address

• Headquarters

  1094JA AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Consulting / Advisory1