Selin Mina

About Selin Mina

Selin Mina Studio is a boutique creative strategy practice led by Selin Ashaghimina – strategist, content creator, writer, speaker, and co-founder of Sparks Social Club.

With nearly a decade of experience across digital culture, editorial work, brand consulting, and content creation, I explore how Gen Z and millennials seek connection in an increasingly digital-first world. I help brands, founders, and communities communicate with cultural relevance, emotional intelligence, and creative clarity.

My work spans: • community-led brand strategy • digital culture & modern connection • editorial & freelance writing • content strategy & storytelling • creative consulting • speaking on digital wellbeing, loneliness & contemporary connection, emotional branding, and community-building

This perspective is shaped by collaborations with beauty, fashion, lifestyle, and hospitality brands including L'Oréal Professionnel, Dyson, Dior Beauty, Satisfyer, GESKE, Etro Milano, The Hoxton, Fotografiska, and Soho House, and editorial experience with ELLE and Harper’s Bazaar Germany, along with nonprofit initiatives such as Union Hilfswerk and ROOTS Berlin.

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands