Scaling Sales

About Scaling Sales

Growth doesn't slow because companies stop working hard.

It slows because nobody knows what is actually driving it.

Early growth often depends on a small number of people making the right commercial decisions. As companies grow, that knowledge rarely becomes part of the business. Pipeline becomes inconsistent, sales performance varies, hiring feels risky and commercial decisions become increasingly based on assumptions instead of evidence.

That is where I come in.

I help B2B SaaS & AI companies remove the guesswork from commercial growth by identifying what is actually creating revenue, building repeatable commercial systems around it, and helping teams execute with confidence.

I typically work with companies between €100K and €5M ARR that recognise one or more of these challenges:

• Growth has started to stall • Pipeline has become inconsistent • Sales performance depends on a handful of people • New hires take too long to ramp • Commercial decisions feel increasingly uncertain

Together we:

• Identify what is actually driving revenue • Turn commercial knowledge into repeatable playbooks • Build sales processes the whole team can execute • Coach leaders and sales teams to operationalise what works • Create the commercial foundations needed to scale with confidence

Before founding Scaling Sales, I spent 15+ years building commercial organisations at LinkedIn, Oracle, HubSpot, TravelPerk, Folion and Happeo. Today I work as a fractional commercial leader and advisor, helping B2B SaaS & AI companies build the systems, processes and capabilities that create predictable growth.

If growth has become less predictable than it should be, let's talk.

Keywords

• Attracting Sales Talent
• Codifying Sales Process
• Competency Models
• Dashboards & Reporting
• Demand Generation
• Gtm Execution
• Gtm Strategy
• Inbound
• Metrics That Matter
• Outbound
• Playbooks
• Saas
• Sales Compensation
• Sales Operations
• Sales Performance
• Sales Process
• Sales Strategy
• Sales Tech Stack
• Scale-Up
• Start-Up

Address

• Headquarters

  08019 BarcelonaBarcelona, Spain

Team by function

Based on 3 public job profiles as of 3 September 2026.

• Founder / Owner3