SanoRice Holding B.V.

About SanoRice Holding B.V.

The SanoRice Group is an innovative, reliable, 100% private label manufacturer of cakes & snacks based on a popping process. With an annual production of more than two billion cakes & snacks, and a double digit annual sales growth rate, the SanoRice group is the largest manufacturer in Europe and strives to become global market leader. The SanoRice Group currently consists of SanoRice Holding BV and three manufacturing facilities: SanoRice Netherlands BV, SanoRice Belgium NV and SanoRice Italia SrL. With over 20 years of international experience, we export to more than 100 business partners. Our customers vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world! We aim to offer the largest product portfolio to our business partners, while adhering to the highest international food, quality and (food)safety standards. Therefore product development is an important pillar in our success. We continuously research and develop new product concepts ourselves or in close collaboration with our partners. At SanoRice we stand for innovation, professionalism and integrity. This is being realized by offering an exciting work environment for all our employees within state of the art production facilities.

Keywords

• Baby Rice Cakes
• Coated Cakes
• Flavoured Cakes
• Private Label
• Rice, Corn And Multi-Grain Cakes
• Round, Square And Mini Cakes

Address

• Headquarters

  Wageningselaan 63903LA VeenendaalUtrecht, Netherlands

Team by function

Based on 66 public job profiles as of 4 September 2026.

• Sales11
• Other / Unclassifiable10
• Manufacturing / Production8
• Operations8
• Procurement / Supply Chain5
• Engineering / Software Development4
• Product Management4
• Administrative / Office3
• Finance / Accounting3
• HR / People / Recruiting3
• IT / Infrastructure / Security3
• Customer Success / Support1
• Executive / C-Suite1
• Logistics / Transportation1
• Marketing1