ROA

About ROA

ROA was born in Amsterdam’s specialty coffee scene; crafted by friends who loved coffee, art, and staying independent.

We were baristas, designers, and café regulars who felt frustrated by corporate oat m*lks that overpromised and underperformed. So we made our own: an oat m*lk that worked with coffee, not against it. One that supported small cafés instead of sidelining them.

We spent months tasting and testing, until we found a blend that steams like a dream, pours like velvet, and lets the flavour of great coffee shine. And it does pretty well with tea and matcha, too.

From the start, we saw every carton as a blank canvas — a space for creativity and community. We began collaborating with local artists who needed a platform, turning every carton into a tiny gallery.

Our first deliveries went out on cargo bikes, rain or shine. Wobbling around the Amsterdam canals, it wasn’t glamorous, but it was real - and it worked. Today, ROA is found in thousands of cafés, bakeries and cultural spaces across Europe. Still fiercely independent. Still barista-first. Still giving emerging artists a platform. Because great coffee deserves great oat m*lk, and independent businesses deserve a partner who puts them first.

Address

• Headquarters

  Zeemagazijnkade 31018LE AmsterdamNoord-Holland, Netherlands

Team by function

Based on 18 public job profiles as of 3 September 2026.

• Logistics / Transportation4
• Marketing3
• Operations3
• Sales3
• Founder / Owner2
• Consulting / Advisory1
• Creative / Media1
• Other / Unclassifiable1