Company profile · IT-consultancy / integratie

Retail Rush

Employees: 11–50
Founded: 2020
Province: Noord-Brabant
Country: Netherlands

About Retail Rush

Retail Rush develops harmonised retail validation infrastructure for brands scaling activation across retailers and European markets.

Brand‑funded retail campaigns expand easily in visibility. Structural complexity increases beneath execution. Validation logic differs per retailer. Settlement structures vary by country. Reporting fragments. Reconciliation grows heavier as scale increases.

The issue is not activation performance. It is structural misalignment beneath activation.

Retail Rush builds the validation and regulated settlement layer that enables cross‑retail coordination without centralising commercial control.

Through InstantClaim™, we generate a consistent In‑Store Claim KPI — a harmonised performance indicator created at validation level and comparable across retail chains and markets.

Validated claim data becomes the structural reference for cross‑retail measurement, reconciliation and governance — reducing structural friction as campaigns scale.

The infrastructure:

• Operates strictly beneath activation • Preserves full retailer POS authority • Does not alter pricing or trade agreements • Avoids parallel settlement systems • Enables scalable single‑ and multi‑retail deployment

Settlement routing operates via epay (Euronet Worldwide, NASDAQ: EEFT) — leveraging licensed European payment infrastructure embedded across retail networks.

Retail Rush operates the independent coordination and governance layer within this infrastructure framework.

The result:

A coordinated validation backbone enabling brands, trade and shopper marketing teams to move from awareness to validated in‑store SKU performance at European scale — without structural rebuild per retailer or per market.