Reframing Studio

About Reframing Studio

Reframing Studio is an independent innovation agency based in Amsterdam and Rotterdam. The studio was founded as a design and innovation consultancy in 1993, under the name of KVD Reframing. We began as a business that re/designed innovative products. We matured into a company that uses design insight to impact society, and to help other organizations survive and thrive amidst ongoing societal transformation.

Our team consists of a small and dedicated group of consultants and practitioners working in the areas of product, service and policy design. We are especially skilled at opening the thinking and workflow of client organizations to enable them to generate the various outputs - products, policies, designs - appropriate to their future success.

In 2013, we rebranded as Reframing Studio to acknowledge increasing demand for our Reframing Method, and our research-forward approach to organizational environments and societal change. This change also formalizes our longstanding relationship with our reputed sister studio, the product design and mobility experts Gran Studio, Italy.

Our unique approach to innovation is the Reframing Method.

Keywords

• Engineering
• Industrial Design
• Innovation
• Interaction Design
• Policy Design
• Reframing
• Service Design
• Social Design
• Social Innovation
• Strategic Design
• Strategy

Address

• Headquarters

  Bilderijkkade 50 A11053VN AmsterdamNoord-Holland, Netherlands

Team by function

Based on 20 public job profiles as of 3 September 2026.

• Design / UX13
• Research / R&D2
• Executive / C-Suite1
• Founder / Owner1
• Marketing1
• Operations1
• Other / Unclassifiable1