Purple Pride

About Purple Pride

Purple Pride has evolved since 1996 to become the largest aubergine brand in North-western Europe. Five modern growing locations yield a harvest of over twenty million kilos of aubergines a year. The Purple Pride Growers Association is a market leader in the Netherlands, with a cultivation surface area of 48 hectares, and represents over 40% of Dutch aubergine production. Every single day our growers are dedicated to growing the best, and most delicious aubergines. We supply a wide range of special varieties, invest in sustainable cultivation methods and possess in-depth knowledge of the market. This means that for years we have been the ultimate aubergine partner for our retail, catering and trading customer. It’s something we’re incredibly proud of!

Would you like further information about Purple Pride products and the innovative options which are available? Or would you simply like to brainstorm about an idea? Please feel free to contact us:

purplepride@growersunited.nl +31 (0)174 28 62 41

*Purple Pride is a brand of Growers United. This organization is responsible for sales and marketing of the product.

Keywords

• Graffiti Aubergine
• Greenhouse Grown
• Mini Graffiti
• Nasu Aubergine (Japanese)
• Standard Aubergine
• Sustainability

Address

• Headquarters

  Honderdland 702676 MaasdijkZuid-Holland, Netherlands

Team by function

Based on 4 public job profiles as of 4 September 2026.

• Sales2
• Executive / C-Suite1
• Logistics / Transportation1