PriceTac.com

About PriceTac.com

The business mission of PriceTac is simple: quickly generate huge additional revenues for clients by bringing the MAGIC and the LOGIC together: - Developing and executing creative marketing strategies based on solid data analytics & insights - Directly monetizing & impacting profits via tactical pricing changes Example Industries & Clients: - eCommerce, Retail, Publishing, ICT, Aviation, Travel, FMCG, Fashion, Hardware, and Parking - Microsoft, eBay, Travix, BMW, Ricoh, Danone, Transavia.com, MissEtam, Casino, Sanoma, Meetic, Reed Elsevier, Otto/Quelle, and Schiphol Airport Parking Example Projects: - Subscriber segmenting via e.g. RFM-like analyses, differentiating on willingness to pay & commit - Generating smart up- & cross-sell fashion suggestions, increasing basket sizes data-driven - Dynamically alter aviation pricing to increase ticket conversion, based on real-time big data - Changing parking pricing schemes based on customer behavior to optimize monetization (sorry) - Practicing real retail CRM by 360 degrees customer omni-channel view, reducing discounts and churn - Increasing product prices through solid pricing research (consumer behavior, conjoint analyses) - Winning B2B hardware deals by smartly tuning pricing propositions to tender requirements - Managing and steering advertiser discounts through value rationalizations & performance-based - Leveraging auto & electronics leads & affiliate businesses by weighing CPM, CPC, and CPS models Herman@PriceTac.com PriceTac is a brand of HWMH BV; other brands & investments include Gaintelligence & Sherlocked

Keywords

• (Web) Analytics
• Business Strategy
• Marketing Intelligence
• Pricing Tactics

Address

• Headquarters

  Heemsteedse Dreef 1632101KD HeemstedeNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Marketing1