Ploughed Field

About Ploughed Field

Ploughed field is a metaphore for organisational change that my friend Barry Stein and I cooked. I thought this was rather appropriate for storytelling for business, which is about making your message stick so that people are more likely to act in line with it. Ultimately it is about behavioural change.

The idea of the metaphore is that if you want people in an organisation to behave in a way that you, as a leader, think is desirable, your best bet is to make it as easy for them as possible. Remove all obstacles; make sure they understand what's expected of them and why; give them the means; enable them with the right skills; reward them. There's no guarantee of success, but the numbers will be with you. With Ploughed Field I help leaders to make a new idea, message or behaviour stick through Story-powered communication.

- Mark Janssen

Address

• Headquarters

  GoudaZuid-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Marketing1