Plastic Soup Nudge Unit

About Plastic Soup Nudge Unit

The Plastic Soup Nudge Unit has the ambitious goal to make plastic free consumption the default and reduce plastic waste.

We help organizations that offer plastic free alternatives to convince consumers to make the switch towards plastic free consumption. Creating awareness about the plastic pollution problem is simply not enough, we need the consumer to take action. We can only achieve this by applying behavioral science to marketing and communication materials. It is the behavioral approach that will make consumers start moving away from single-use plastic and towards plastic free and reusable products and services Together we create a behavior change and a plastic free revolution!

We offer the following services:

- Consulting: we offer several consulting services where we give advice on how to improve the marketing and communication activities of your company, from our behavioral/psychological point of view, in order to attract more customers.

- Plastic Free Behavior Bootcamp: an online workshop where we will discuss the most relevant insights for your case. Together we come up with easy and applicable ideas to improve the marketing/communication activities, so that you boost your plastic free sales!

- Lectures: we will take you along with us into the psychology of human behavior and the psychology behind switching to plastic-free products. Afterwards you’ll know exactly how consumer behavior works and how you can convince more customers to buy your plastic free products.

Address

• Headquarters

  RotterdamZuid-Holland, Netherlands