Piggy

About Piggy

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around your business goals. Manage your program from your loyalty suite, where you can create your own custom rewards, personalized messaging, automatic reward triggers, automated campaigns, branded gift cards and more.

Integrate our software with your existing systems for a seamless loyalty experience. We’ve partnered with leading providers of e-commerce, POS, gift card and CRM tools in order to streamline your loyalty with integrations - think automatic point collection or redemption, segmentation and customer targeting, scheduled SMS and marketing campaigns, even custom triggers for rewards.

Launched in 2014, Piggy has helped almost 9,000 businesses - and counting - to grow their loyalty in the ways that work for them. We’re a trusted provider of loyalty solutions for Vapiano, SPAR, De Beren, Yoghurt Barn and more. Our product is not only loved by customers and companies alike - our product is loved by people and powered by connections.

Keywords

• Consumer Services
• Customer Loyalty
• Customer Retention
• Loyalty
• Marketing
• Retails
• Software

Address

• Headquarters

  Bisonspoor 3002-B9013605LT MaarssenUtrecht, Netherlands

Team by function

Based on 22 public job profiles as of 3 September 2026.

• Sales7
• Design / UX3
• Engineering / Software Development3
• Founder / Owner2
• Marketing2
• Administrative / Office1
• Customer Success / Support1
• Finance / Accounting1
• Other / Unclassifiable1
• Product Management1