Peanut Planner

About Peanut Planner

Modern life dismantled the village. We're rebuilding it - digitally.

Peanut Planner is a planning companion for women and couples navigating the transitions that define family life: assisted fertility, pregnancy, postpartum, and return to work.

We started in the Netherlands - one of the most distinctive maternity systems in the world - and we're building toward Europe. Because the gaps we're addressing aren't Dutch. They're universal.

**What we do:** We map every stage of the journey week by week, in plain English, and share the load across your entire support circle - partner, family, friends, wherever they are. Every task comes with system-specific guidance, emotional check-ins, and partner assignments. Because these transitions don't just reshape individuals. They reshape relationships, identities, and families.

**Who we build for:** Women navigating IVF - including cross-border treatment across Belgium, Spain, Czech Republic, and beyond. Pregnant women in the Netherlands who didn't grow up here. New mothers in the fourth trimester, when every other app has stopped. Women returning to work who don't know their rights.

**The market:** The motherhood penalty in Europe is structural, not personal. Women's earnings drop 47% within a decade of their first child. 60% of Dutch women work part-time - three times the OECD average. The fatherhood penalty? Effectively zero. 5.5 million women navigate pregnancy in Europe every year. Almost none of the digital infrastructure they need exists yet. That's the gap we're building into.

**Where we are:** Early stage, Amsterdam-based, building in public. Backed by lived experience - 8 years of fertility treatment, the full Dutch system navigated from the inside - and a very small co-founder who just got his first tooth.

Seeking: early users, feedback partners, midwife and fertility clinic partnerships, and investors who believe femtech in Europe is massively underserved.

www.peanut-planner.com

Address

• Headquarters

  1058KC AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Founder / Owner1