OnPurpose

About OnPurpose

On Purpose is a social impact agency. We support non-profits, foundations and purpose-driven companies to develop and implement strategies that shift policies and change public narratives where it matters most.

These last years, political tensions are mounting and many people experience a decline in trust. As societies have increasingly become more diverse and polarization is rising, people are finding it harder to engage with those whose underlying values, perspectives and opinions differ from their own. However, we believe it is vital to engage constructively across differences to tackle our collective societal challenges.

Our strategy is to dive deeper. We explore underlying moral drivers and beliefs. We try to unravel us versus them thinking and focus on the persuadable middle. We seek to develop and co-create binding and engaging strategies, tactics and narratives. Our strategies to increase impact in a polarised landscape are based on (academic) research, established models and relevant insights of practitioners.

We develop strategies for impact in a polarised landscape.

Keywords

• Advocacy
• Communication
• Framing
• Polarisation
• Policy Change
• Public Narratives
• Social Change
• Social Impact

Address

• Headquarters

  UtrechtUtrecht, Netherlands

Team by function

Based on 3 public job profiles as of 3 September 2026.

• Founder / Owner3