Objective Platform

About Objective Platform

Objective Platform is Europe’s leading MMM SaaS platform, making it easier for companies to track and optimise their omnichannel media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.

Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.

Keywords

• Analytics Software
• Cross-Channel Optimization
• Marketing Analytics
• Marketing Measurement
• Media Budget Allocation
• Media Mix Modeling
• Media Optimization
• Media Scenario Planning
• Multi Touch Attribution
• Multichannel Attribution
• Next Level Analytics
• Predictive Modeling
• Return On Marketing Investment

Address

• Headquarters

  Kabelweg 571014BA AmsterdamNoord-Holland, Netherlands

Team by function

Based on 50 public job profiles as of 2 September 2026.

• Data / Analytics / Science19
• Engineering / Software Development8
• Sales4
• Executive / C-Suite3
• Other / Unclassifiable3
• Consulting / Advisory2
• Customer Success / Support2
• Finance / Accounting2
• HR / People / Recruiting2
• Marketing2
• Founder / Owner1
• IT / Infrastructure / Security1
• Product Management1