Novatrace

About Novatrace

Our mission is to drive informed purchasing decisions for food supplements. We enable producers to share batch-specific lab analyses and production data. This allows brands, retailers and consumers to verify the purity of ingredients and products.

Founding team:

Roni Furlan (Founder, Project Leader) https://www.linkedin.com/in/ronifurlan

Matias Lippai (Customer Relations Manager) https://www.linkedin.com/in/matias-lippai-4b0910198

Sylvester Baron (Business Consultant) https://www.linkedin.com/in/sylvester-baron

Serge Vrijaldenhoven (Technical Consultant) https://www.linkedin.com/in/svrij/

Address

• Headquarters

  Keurenplein 411069CD AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Other / Unclassifiable1