Novalen Consulting

About Novalen Consulting

Novalen Consulting helps organizations strengthen their strategy, enhance commercial performance, and scale into new markets. I work with leadership teams to bring clarity, structure, and practical execution support to their growth priorities.

With 20 years of experience in business development, go-to-market strategy, commercial excellence, and international expansion, I bridge the gap between strategy and execution, ensuring teams not only design the right plans, but deliver measurable results.

Core Expertise

- Strategic Direction & Growth Planning Clear, actionable strategies that align leadership and focus resources. Includes: strategy frameworks, market segmentation & prioritization, GTM design, and execution roadmapping.

- Commercial Excellence & Performance Enablement An integrated marketing and sales engine that improves lead quality, strengthens conversion, and enhances revenue predictability. Includes: demand generation, campaign frameworks, CRM & sales process optimization, qualification systems, forecasting, and commercial analytics.

- Market Expansion & Strategic Partnerships Structured insight and activation plans to enter new markets and establish the right partnerships. Includes: market entry strategies, localization, partner mapping, and key account activation.

Outcome: Organizations grow stronger, faster, and with lasting impact.

Novalen Consulting - Strengthening Strategy. Enabling Performance.

Keywords

• Business Development
• Commercial Analytics & Dashboards
• Commercial Excellence
• Go-To-Market (Gtm) Strategy
• Lead Generation
• Market Expansion
• Market Segmentation
• Sales Process Optimization
• Strategic Partnerships
• Strategic Planning

Address

• Headquarters

  UtrechtUtrecht, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Consulting / Advisory1