Nature's Choice B.V.

About Nature's Choice B.V.

Het succes van Nature's Choice begon in 1994 met het op de markt brengen van Hittepit®. Het assortiment breidde zich uit met andere natuurlijke producten, zoals boekweitkussens, lijnzaadkussens en badthee. Het volgende creatieve idee was de ontwikkeling van een badbruisbal. Dit was ook de basis om een eigen fabriek te beginnen voor droge cosmetica, Add Water genoemd. Ondertussen is Nature's Choice uitgegroeid tot een internationaal opererend wellness- en cosmeticabedrijf. Naast het eigen merk Treets, brengt het bedrijf ook private label producten op de markt en cosmeticamerken onder licenties: Travalo en Perfume Pod.

Nature’s choice is established in 1994 with the introduction of Hittepit®.The Hittepit® is inspired by an age old tradition from Switzerland, where heated cherry pit pillows were used as a jar. Pure, natural and it kept it’s warmth heath for a long period. The cherry pit pillows were sold at several consumer fairs in The Netherlands. Since this was a great success the company started to grow and extended the product range with other natural based products such as buckwheat pillows, flaxseed pillows and herbal bath tea. The next creative idea was the development of a fizzing bath balls. This was also the base to start our own factory for dry cosmetics called Add Water. Nature's Choice has grown into an international wellness and cosmetics company. Besides the own brand Treets, the company supplies private label products and a cosmetic brands under licenses: Travalo and Perfume Pod.

Keywords

• Bodycare
• Cosmetics
• Dry Cosmetics
• Natural Bodycare
• Private Label Cosmetics
• Private Label Designs And Concepts
• Wellbeing
• Wellness

Address

• Headquarters

  Almystraat 145061PA OisterwijkNoord-Brabant, Netherlands

Team by function

Based on 6 public job profiles as of 4 September 2026.

• Logistics / Transportation2
• Operations1
• Other / Unclassifiable1
• Research / R&D1
• Sales1