Narraid

About Narraid

83% of travel retail customers identify a knowledge gap with the staff serving them. Confident, well-informed staff influence up to 46% of purchase decisions in luxury categories. (Pi Insight, 2025)

Read that again. Nearly half of luxury conversion depends on a three-minute conversation we've historically left to chance.

The reason isn't that retailers don't care. It's that the tools they were given — PowerPoints, PDFs, ambassador visits, foreign-language webinars — were designed for a different era. Smaller ranges. Lower turnover. Fewer languages on the floor. Today, a single travel retail door can carry thousands of SKUs and fifteen languages between the people selling them.

The last three feet of retail is the most valuable real estate in our industry. It deserves better than a laminated one-pager under the counter.

Narraid — Stories Sparking Sales.

We're an AI-powered platform that turns brand content into short, podcast-style audio episodes in 25+ languages. Staff listen on commutes or breaks and build the confidence to tell brand stories on the shopfloor.

For brands: consistent storytelling across thousands of stores, with launches and updates live in native language within a week. For retailers: faster onboarding, higher conversion, and proof of investment in staff development. For staff: training that feels intuitive — short episodes, quizzes, gamification, native-language audio.

Narraid complements traditional training rather than replacing it. Tastings and hands-on sessions stay vital. We deliver the theory — brand stories, provenance, hero SKUs, sustainability facts — through a mobile, multilingual, scalable channel.

The app is free for staff on the Apple App Store and Google Play.

✨ Whether you're a brand, a retailer, or just curious about the future of frontline retail engagement — follow us, and let's elevate the (airport) retail experience together.

Keywords

• Ai
• Airports
• F&B
• Podcasts
• Retail
• Sales
• Story Telling
• Travel Retail

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 3 September 2026.

• Founder / Owner1