My Kinda

About My Kinda

We are convinced that it’s better for us and mother nature to use what we need, and nothing more. We want to inspire the world to only use bare necessities. That’s why we develop pure skincare with a minimum of undiluted functional ingredients for all skins. Essential feel good skin convenience for everyone everywhere.

Crafted with the purest shea butter and mineral jelly, that works tirelessly to repair and protect all skins, without any trace of scent or unnecessary additives. This water free minimalistic formula that’s proven effective reinforcing skin’s own barrier and works wonders on dry, cracked or damaged skin offering soothing relief from irritation and rashes, leaving a satin-soft feel. The hydrating and soothing properties ensure the skin stays calm, healthy and moisturized. And can be safely used on eczema prone skin.

My Kinda Skincare formulations stay clear from parfum, drying alcohol parabens, sulfates, microplastics, non certified palm oil, essential oils and are always vegan friendly and animal cruelty free.

We are passionate about our mission, inspire the world with us to only use bare necessities. We dare to take a stand in a positive, real and inspirational way. That’s what we call soothing activism. Join us in this journey and enjoy our essential feel-good products for your skin.

Address

• Headquarters

  AmsterdamNoord-Holland, Netherlands

Team by function

Based on 1 public job profiles as of 4 September 2026.

• Other / Unclassifiable1