MPower Brands

About MPower Brands

MPower Brands is a dynamic licensing and brand development agency based in the Benelux. Identifying new licensing opportunities and building licensing programs with maximum performance is in our DNA.

Since our launch in 2012, MPower Brands has built up an impressive portfolio including many globally beloved brands such as 5-Minute Crafts, Love Is, Hello Kitty, Popeye, Sesame Street, Hard Rock International, Beyblade and many more. It's founder Monique Beck has over 30 years of experience in licensing, brand management and marketing. Together with her incredible team, we can lift your licenses to uncharted levels. J&M stands for the 5 P’s approach; Professional, Personal, Passionate, Powerful, all leading to Profitable results. We Empower Your Brands!

Address

• Headquarters

  Kruisweg 702011LG HaarlemNoord-Holland, Netherlands

Team by function

Based on 3 public job profiles as of 4 September 2026.

• Marketing2
• Finance / Accounting1