Minor Experience Design & Innovation from the Imagineering perspective

About Minor Experience Design & Innovation from the Imagineering perspective

Breda University of Applied Sciences is proud to call itself one of the few educational institutes that offers the specialization Imagineering. Breda University recognizes Imagineering great potential and has its sight set on becoming a long-term educator for the (Leisure) industry.

BUas considers itself particularly well-suited and equipped for the task of educating future Imagineering professionals. The minor’s overall learning objective will be to teach students all ins and outs about Imagineering. The program includes aspects of design thinking, appreciative inquiry and complexity theory. The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity, in a strategically envisioned direction.

During the last decade imagineering evolved from a ‘simple’ method of concept- and product development into an innovative process of value co-creation by igniting collective creativity. The fast-growing industry is seeking for new memorable experiences. This calls for new ways of thinking and imagineering can offer you a helping hand in that perspective.

Address

• Headquarters

  Mgr. Hopmansstraat 154817JT BredaNoord-Brabant, Netherlands